Abir Ghosh

[email protected] • 8910289951

PROFESSIONAL SUMMARY

Dynamic Brand and Communication professional with over 2.5 years of expertise in BTL activations, vendor management, and on-ground campaign execution. Successfully led multiple campaigns, achieving a 15% cost reduction through strategic vendor negotiations and streamlining multi-stakeholder coordination to ensure timely delivery of high-quality outcomes. Adept at vendor empanelment, process optimization, and meticulous data management, including a key contractual role with the Election Commission that enhanced documentation accuracy. Committed to driving impactful brand experiences and operational excellence for forward-thinking organizations.

WORK EXPERIENCE

Brand marketing executive
05/2023 - Present
S.P.S ROLLING MILLS , Kolkata
• Job Title: Brand & Communication Executive
• Company: S.P.S Rolling Mills Pvt. Ltd.
• Duration: [Insert Dates, e.g., Jan 2022 – Present]
• Key Responsibilities:
• Managed BTL marketing activations across multiple regions, ensuring seamless execution and brand consistency.
• Coordinated with vendors, agencies, fabricators, and printers to deliver quality materials and event setups within deadlines.
• Independently supervised on-ground activations and promotional campaigns for over 6 months in the absence of senior management.
• Oversaw costing, vendor empanelment, and purchase/sales order documentation, excluding SAP operations.
• Maintained effective communication between internal marketing, procurement, and production teams to ensure timely deliverables.
• Assisted in budget planning and resource allocation for marketing activities and events.
• Supported data management and reporting tasks, including documentation for brand visibility and campaign performance.
• Key Achievements:
• Successfully led independent BTL operations during a critical transition phase.
• Improved vendor coordination processes, resulting in faster turnaround times and cost efficiency.

EDUCATION

calcutta university
08/2019 - 07/2022
khudiram bose central college , Kolkata GPA: 65
West Bengal Council of Higher Secondary Education (WBCHSE)
01/2012 - 05/2017
Kumar Ashutosh institution Boys (Branch) , Kolkata GPA: 47
West Bengal Board of Secondary Education
Kumar Ashutosh institution Main boys GPA: 42

SKILLS

Technical Skills: Brand Management, BTL Marketing Activations, Event Operations, Project Planning, Process Optimization, Data Management, Reporting, Purchase/Sales Order Processes
Soft Skills: Leadership, Problem Solving, Decision Making, Team Collaboration, Time Management, Communication, Presentation Skills
Tools: MS Excel, MS PowerPoint, MS Word, Email Platforms, Documentation Tools
Other: Vendor Management, Budgeting, Procurement Support, Stakeholder Coordination, Vendor Negotiation, Record Accuracy

CERTIFICATIONS

ms office certification basic
05/2017
udemy
AI prompting certification form
09/2023
udemy