Aishwarya

[email protected] (60) 012 2239409 Kuala Lumpur

PROFESSIONAL SUMMARY

Seasoned Research & Product Development Leader with 20 years of experience • Forecast opportunities in the market place and create innovative and valuable research & business intelligence products opportune for the marketplace • Delivered consistent year on year profits for the portfolios managed across APAC & MEA • Deliver insightful and strategic revenue generating research and events portfolio(s) including product planning, forecasting and feasibility studies • Engage with senior level experts and leaders in different sectors for extensive research across APAC & MEA • Prepare and present research proposal for upcoming products to address our clients and the markets needs and requirements • Write-up of proposals, papers and research works for new and existing products • Extensive market and competitor research to develop a sound understanding of the industry's current state of play • Provide inputs to our marketing and communications teams w.r.t media write ups and press releases, etc to various publications • Host events based on our research viz Large scale multi-streamed conferences, professional trainings, webinars, virtual events, etc • Ensure progressive growth of teams whilst expanding existing business portfolios • Instrumental in setting up verticals to take advantage of emerging opportunities by introducing innovative models to boost revenue • Work mutually with Sales, Marketing, Sponsorship, Endorsement divisions to develop new revenue sources and innovative models and product formats and performance management to ensure accuracy of market coverage • Turnaround of non performing markets/groups • Monitor budget/spend of products under the portfolio to maintain profitability as well as pricing strategies • Involved in the recruitment, training and mentoring of a team of upto 10+ members at any given time • Build strategy and drive the division towards producing quality products on time and within budget

WORK EXPERIENCE

Large Scale Events & Conference Director
05/2006 - Present
marcus evans , Kuala Lumpur
Forecast opportunities in the market place and create innovative and valuable research & business intelligence products opportune for the marketplace
Delivered consistent year on year profits for the portfolios managed across APAC & MEA
Deliver insightful and strategic revenue generating research and events portfolio(s) including product planning, forecasting and feasibility studies
Engage with senior level experts and leaders in different sectors for extensive research across APAC & MEA
Prepare and present research proposal for upcoming products to address our clients and the markets needs and requirements
Write-up of proposals, papers and research works for new and existing products
Extensive market and competitor research to develop a sound understanding of the industry's current state of play
Provide inputs to our marketing and communications teams w.r.t media write ups and press releases, etc to various publications
Host events based on our research viz Large scale multi-streamed conferences, professional trainings, webinars, virtual events, etc
Ensure progressive growth of teams whilst expanding existing business portfolios
Instrumental in setting up verticals to take advantage of emerging opportunities by introducing innovative models to boost revenue
Work mutually with Sales, Marketing, Sponsorship, Endorsement divisions to develop new revenue sources and innovative models and product formats and performance management to ensure accuracy of market coverage
Turnaround of non performing markets/groups
Monitor budget/spend of products under the portfolio to maintain profitability as well as pricing strategies
Involved in the recruitment, training and mentoring of a team of upto 10+ members at any given time
Build strategy and drive the division towards producing quality products on time and within budget
Business Development Director
12/2000 - 04/2006
Suria MSC Technology , Kuala Lumpur
Member of the founding team that promoted the company to take advantage of the liberalisation of the Technology sector in Malaysia
Formulated the Business plan and Business model
Corporate strategy and strategic planning
Part of the team that obtained MSC status for the company
Explored the Venture Capital funding avenues to raise capital
Engaged with industry lobbies and associations to showcase value of technology in the plantation industry
Visited prospective clients for business development and market creation
Visiting Lecturer
10/2001 - 12/2014
University of Wales (UOW) , Kuala Lumpur
Lecturing for the KLC University of Wales BABA and MBA Programmes (Quantitative Methods, Statistics, Managerial Economics, Marketing, Marketing Research)
Created a trustworthy environment through sensitivity to strengths, weaknesses and personal learning styles
Developed and structured a curriculum (syllabus) that was appropriate to students learning abilities
Integration of theoretical concepts and practical ideas and applying them to actual classroom situations
Management of student groups from multicultural backgrounds including Non-English speakers

EDUCATION

Master of Business Administration (Marketing & Finance)
01/1999
University of Madras , India
Bachelor of Science (Zoology, Genetics)
01/1996
University of Madras , India

SKILLS

PROJECTS

Research Analyst
The project was a study on their client reporting and how to enhance it to give them a leading edge over competition
Analysed the perception of the various client heads towards the existing reporting system and the needs of their respective clients
Performed a Media SWOT analysis and surveillance
Recommended restructuring of the reporting system to capitalise upon the changes in a volatile market place after a critical analysis
Extensive research & interaction with various experts in the media field
Research Analyst
The project was a study on the equity markets to recommend transaction of shares in the NSE exchange and a feasibility study for the distribution of Mutual fund units
Performed a Corporate Fundamental Analysis, pertaining to Economy, Industry and Company
Conducted market research and Strategic Implementation for retailing of Mutual Fund units in the then nascent Mutual Fund Industry
Performed a market study for the company with regards to the distribution of MF units

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