Christoph Busetti

[email protected] • (86) 138 1747 8134 • SHANGHAI

PROFESSIONAL SUMMARY

Experienced Business Development Representative with a proven track record in cultivating and maintaining strong client relationships while driving new business growth. Skilled in identifying and acquiring new opportunities through face-to-face meetings, industry expos, and targeted outreach. Adept at collaborating with cross-functional teams including sales, design, and project management to deliver high-quality solutions that exceed client expectations. Committed to leveraging industry insights and market trends to secure long-term partnerships and contribute to organizational success.

WORK EXPERIENCE

Business Development Rep.

01/2024 - Present

SHANGHAI IS EXHIBITION SERVICE , SHANGHAI

• Generated a 35% increase in annual sales by strategically acquiring new clients through targeted face-to-face meetings, industry expos, and proactive outreach campaigns

• Cultivated and maintained trust-based partnerships with over 50 key clients, securing long-term collaborations and repeat business

• Led cross-functional coordination between sales, design, and project management teams to deliver customized exhibition solutions, improving client satisfaction scores by 20%

• Developed and implemented a social media content strategy on LinkedIn and Facebook, increasing engagement by 40% and enhancing brand visibility within the exhibition sector

Marketing/BD

01/2022 - 12/2023

YUANLI KARTING , SHANGHAI

• Developed (design, and content) targeted collateral / tools to support business development efforts in English: brochures, event fliers, company introduction

• Interpretation for general manager (English/Chinese/Italian)

• Assisted the GM in negotiation with potential business partners

• Set up overall strategy to enter international schools

• Actively identified and contacted international schools and other potential partners to discuss co-operation

Marketing/BD

01/2022 - 12/2023

Shanghai YaDong Exhibition Service Co.,Ltd , SHANGHAI

• Developed (design, and content) targeted collateral / tools to support business development efforts in English: brochures, event fliers, company introduction

• Interpretation for general manager (English/Chinese/Italian)

• Assisted the GM in negotiation with potential business partners

• Set up overall strategy to enter international schools

• Actively identified and contacted international schools and other potential partners to discuss co-operation

Marketing/BD

01/2019 - 12/2022

Shanghai YaDong Exhibition Service Co.,Ltd , SHANGHAI

• Developed (design, and content) targeted collateral / tools to support business development efforts in English: brochures, event fliers, company introduction

• Lead the development and execution of communication strategies aligned with the company’s strategic goals and brand initiatives

• Identify, engage, and establish relationships with potential business partners to enhance the company’s growth opportunities

• Develop a variety of personalized marketing materials and tools (print, web/digital, audio/video) to support business development in English-speaking markets

• Manage the brand’s social media channels, including monitoring, moderating, and responding to audience interactions, as well as creating and publishing shareable multimedia content on LinkedIn and Facebook

• Translate various documents for internal audits to ensure clarity and compliance with organizational processes and technical research papers for our associates and business partners

BD/TRANSLATOR/DESIGNER

01/2006 - 12/2023

Freelance , CHINA-ITALY

• Supplier Development and End-to-End Process Management: Led the supplier development for multi-category products based on client-provided samples, design blueprints, or product descriptions, overseeing the entire process from initial proposal alignment to establishing and maintaining long-term partnerships

• Client Representation, Negotiation, and Relationship Coordination: Represented clients in negotiations with suppliers regarding pricing, delivery timelines, and quality terms, while continuously coordinating multi-party collaborations to ensure efficient operations of the partnership

• New Business Opportunity Development: Expanded new business opportunities through industry networks, cold calling, and client referrals, successfully identifying new partners and driving commercial opportunities

• International Business Travel Support for Clients: Arranged hotel bookings, visa processing, and itinerary planning for clients, ensuring smooth and efficient business travel

• Interpretation and Ongoing Support: Provided interpretation services (Italian, German, English – Chinese) and continued assisting clients in communication with Chinese suppliers post-collaboration, ensuring timely resolution of any issues

• Design and concept of Brochure, Fliers

EDUCATION

BA, East Asian Studies

09/1999 - 07/2005

Ca’Foscari University

International Exchange

09/2000 - 07/2001

Beijing Language & Culture University