MARIA CHRISSA M. IBIERNAS

[email protected] +63 9687044315

PROFESSIONAL SUMMARY

Dynamic and results-driven professional with over 8 years of combined experience in event management, SEO, digital marketing, and Shopify/WordPress optimization. Skilled in planning, coordinating, and executing both virtual and in-person events, driving strong audience engagement and seamless event delivery. Proven expertise in enhancing online visibility through SEO best practices, on-page optimization, technical audits, and data-driven content strategies. Adept at leveraging AI and Large Language Models (LLMs) to streamline content creation, improve SEO workflows, analyze insights, and automate marketing tasks. Highly competent in CRM management, and marketing automation

WORK EXPERIENCE

SEO/Wordpress Customization
07/2022 - 06/2025
Freelancer
WordPress Theme Customization: Customize themes to improve site design, functionality, and on-page SEO. Conduct keyword research and apply SEO best practices across WordPress content
Technical SEO Audits: Perform regular WordPress technical audits, fix issues impacting rankings, and optimize site structure, URLs, and internal linking
Content Optimization: Work with content creators to optimize WordPress content, ensuring relevance and quality. Implement schema markup and structured data for better search visibility
Link Building: Create and execute link-building strategies tailored to WordPress sites to boost domain authority
Analytics & Reporting: Use Google Analytics and WordPress SEO tools to monitor key metrics and deliver regular performance reports with insights and recommendations
SEO/Wordpress Customization
07/2022 - 06/2025
Freelancer
WordPress Theme Customization: Customize themes to improve site design, functionality, and on-page SEO. Conduct keyword research and apply SEO best practices across WordPress content
Technical SEO Audits: Perform regular WordPress technical audits, fix issues impacting rankings, and optimize site structure, URLs, and internal linking
Content Optimization: Work with content creators to optimize WordPress content, ensuring relevance and quality. Implement schema markup and structured data for better search visibility
Link Building: Create and execute link-building strategies tailored to WordPress sites to boost domain authority
Analytics & Reporting: Use Google Analytics and WordPress SEO tools to monitor key metrics and deliver regular performance reports with insights and recommendations
Project Manager
01/2018 - 05/2022
Social Scene
Supported planning and execution of experiential events across multiple U.S. cities, including whiskey tastings, tequila tastings, and bar crawls, ensuring smooth operations and strong attendee engagement
Coordinated outreach to brands, venues, bars, and promotional partners, securing collaborations and event locations nationwide
Managed the purchasing of event materials through Amazon and coordinated the printing, delivery, and distribution of event supplies to staff and venues
Managed hiring and booking of event staff, including videographers, photographers, event managers, security, and transportation, through platforms like Craigslist, Indeed, Mandy, and Jobble; posted job listings, screened applicants, and conducted interviews
Utilized HubSpot CRM, Eventbrit,Zapier to add and organize contacts, build segmented lists, create workflows for lead nurturing, and support email marketing campaigns
Assisted in community marketing initiatives by coordinating outreach, publishing event-related content, and maintaining active communication across teams
Handled customer inquiries, refunds, service requests, and event-related concerns to maintain high satisfaction and engagement
Created landing pages using ClickFunnels to support lead generation and event registrations
Built and maintained website pages using HubSpot, and WordPress; ensured content followed basic SEO and branding guidelines
Supported digital outreach efforts through LinkedIn and email outreach, building lead lists and contact databases to expand community engagement
Assisted in configuring Facebook Messenger chatbot flows to enhance event interactions and lead capture

EDUCATION

Computer System & Network Technology
01/2004 - 01/2006
AMA Computer Learning Center
Bachelor of Arts in Psychology
01/2012 - 01/2016
Central Colleges of the Philippines

SKILLS

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