MUHAMMAD ARIFF BIN ABU BAKAR

[email protected] • +60 11-2192 3280 • No 6, Jalan 2/3, Taman Impian Putra, Impian Putra, 43000, Kajang, Selangor

PROFESSIONAL SUMMARY

Tech-savvy Information System Management graduate with experience in system engineering, data analytics, marketing. Skilled in SQL, Power BI and PHP, with a track record in optimizing smart city systems, supporting patent processes, and executing marketing campaigns. Passionate about turning data into insights, enhancing brand visibility, and ready to lead in dynamic, tech-driven environments.

WORK EXPERIENCE

Marketing Trainee
06/2025 - Present
KASS International Malaysia Sdn Bhd
• Coordinated campaigns, created content, and managed social media to boost brand visibility
• Conducted market research and competitor analysis to support promotional strategies
• Managed and updated company website via WordPress, ensuring accuracy and SEO optimization
System Engineer
04/2023 - 04/2025
Willowglen Malaysia Sdn Bhd
• Configured, designed and managed the TRX Smart City Project system using Zenon Software Platform
• Participated in drafting requirement verification documents for proposed systems
• Participate in preparing various technical writing including Final Design Specification (FDS) and Human Machine Interface (HMI) documentation
• Responsible for designing the Human Machine Interface UI UX to meet client requirements
• Analyzed customer needs, generated requirements, performed functional analyses and implemented requirements management plans
• Worked with UX and UI personnel to develop interface elements and achieve customer usability targets
• Ensure testing procedures throughout the project lifecycle meet industry standards (e.g., ISO 9001, IEC 62279)
• Responsible for designing database management plan, alarm management strategy and process workflow
• Gathering comprehensive project/software/system requirements, encompassing functionalities, speed, and safety standards, was a primary responsibility
• Collaborating closely with multidisciplinary teams to identify defects, maintain defect lists, and conduct quality controls on software/system components and final products
• Analyzing test results meticulously, identifying issues, tracing root causes, and proposing effective fixes and enhancements

EDUCATION

Bachelor of Information Science (Hons) Information System Management with Honours
10/2020 - 01/2023
Mara University of Technology (UiTM)
Diploma in Information Management
06/2017 - 12/2019
Mara University of Technology (UiTM)

SKILLS

CERTIFICATIONS

Digital Skills Excelerate - Data Analytics with Power BI
Zenon Academy Software

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