Sohrab Sargheyny

[email protected] • 0421 288 368 • Pyrmont, AU

PROFESSIONAL SUMMARY

Innovative Multidisciplinary Product Designer with 6+ years of experience delivering user-centric digital solutions across SaaS, agency, and e-commerce sectors. Proven track record in UX strategy, UI systems, and user research that drove a 40% reduction in onboarding time and an 80% drop in support tickets, enhancing customer satisfaction and retention. Skilled in leveraging advanced design tools and AI workflows to optimize processes and execute complex projects from UX/UI to graphic design while ensuring accessibility and brand consistency. Collaborative and adaptable, I excel at aligning design initiatives with business goals to accelerate growth and innovation.

WORK EXPERIENCE

UX/UI Designer
03/2022 - Present
GoSweetSpot , Auckland, Auckland, New Zealand
• Redesigned GoSweetSpot's core SaaS platform, enhancing usability and reducing onboarding time by 40%
• Developed and implemented a comprehensive design system (UI kit, tokens, variables) that streamlined design-to-development handoffs and ensured cross-platform consistency
• Optimized end-to-end user journeys and integration processes, significantly reducing friction and decreasing support tickets by 80%
• Conducted extensive user research and applied UX metrics to inform data-driven design decisions and validate solutions
UX/UI & Web Designer
08/2020 - 03/2022
About Image , New Plymouth, Taranaki, New Zealand
• Designed and developed responsive websites and visual assets for diverse clients, adhering to corporate brand guidelines and usability best practices
• Delivered mobile-first web and branding solutions utilizing Figma components, consistently meeting diverse client requirements
• Developed cohesive visual identities and comprehensive style guides, ensuring compliance with accessibility standards
• Enhanced site performance and page speed by leveraging data-driven insights, optimizing user experience
Freelance Creative Designer
01/2018 - 08/2020
Self-Employed , Auckland, Auckland, New Zealand
• Directed the design and development of branding and graphic assets for various clients, from concept to delivery
• Delivered tailored custom websites, optimized UX flows, and comprehensive branding packages for small businesses
• Designed and developed functional websites on platforms like WordPress and Shopify, consistently meeting client specifications and business goals
• Managed end-to-end project lifecycles, from initial client consultation and requirement gathering to final delivery and post-launch support
Web & Graphic Designer
03/2019 - 02/2020
Eyegate , Auckland, Auckland, New Zealand
• Led the design and development of websites and graphics, ensuring alignment with critical business objectives
• Conducted comprehensive market research to inform and optimize design strategies
• Implemented strategic SEO improvements, significantly increasing site visibility by 50%

EDUCATION

Product Design
02/2013 - 09/2016
Unitec Institute of Technology , Auckland, Auckland, New Zealand

SKILLS

CERTIFICATIONS

Certificate of User Experience for Web
08/2018
Open2Study