Umer Shabib

[email protected] • +97455738329 • Doha
LinkedIn: linkedin.com/in/ushabib

PROFESSIONAL SUMMARY

Dynamic Senior Digital Marketing Specialist with over 15 years of expertise in event management, stakeholder engagement, and digital strategy execution. Proven track record of driving 30% growth in event attendance and securing high-value sponsorships that boosted revenue by 25%. Adept at leveraging data-driven post-event analysis to optimize operations and exceed client expectations, delivering impactful multimedia campaigns that enhance brand visibility and engagement.

WORK EXPERIENCE

Senior Digital Marketing Specialist
09/2023 - Present
Qatar Financial Centre Authority , Qatar
• Led the end-to-end digital strategy for QFCA, driving a 20% increase in user engagement through continuous website content updates and platform optimizations
• Managed and executed content updates across QFCA websites, apps, and intranet, improving information accuracy and user experience, resulting in a 15% reduction in bounce rates
• Collaborated with cross-functional teams and external vendors to deliver three major digital projects on time and within budget, enhancing digital service delivery
• Designed and implemented targeted email marketing campaigns and newsletters, increasing open rates by 25% and contributing to QFCA’s strategic goals
Digital Media Specialist
02/2020 - 07/2023
Qatar Navigation Q.P.S.C. (Milaha) , Qatar
• Redesigned the website and expanded traffic by 25% through targeted social media campaigns, driving brand awareness and generating leads for Milaha's integrated transport and supply chain solutions
• Forged strategic partnerships with key media outlets while ensuring the seamless implementation of communication, marketing, and outreach initiatives
• Led the technical development of Milaha's digital media platforms streamline content management processes by implementing a new CMS system for corporate websites
• Grew Milaha's Instagram following, resulting in a 20% increase in brand awareness among target demographics
• Crafted and executed an innovative social media campaign that led to a 10% surge in brand recognition within the target market, surpassing industry benchmarks
Multimedia Controller
02/2016 - 11/2019
Ministry of Transport & Communications , Qatar
• Led over two hundred impactful design projects and produced compelling documentaries on Qatar's sustainable transportation and technology initiatives and five high-level documentaries for the Minister
• Developed and implemented a comprehensive brand consistency manual, aligning departments and sub-agencies, resulting in a 40% increase in brand recognition within nine months
• Elevated the quality and impact of audio-visual elements for all ministry events, boosted audience engagement and conference satisfaction by 30% through interactive AV elements at ministry events
• Introduced innovative digital initiatives like implementing a network of over thirty digital signages across the ministry building, significantly improving the customer experience and internal communication by 50%
Multimedia Specialist
11/2008 - 02/2016
Ministry of Information and Communication Technology (ictQATAR) , Qatar
• Multimedia projects: From concept to screen, led news bites, interviews, and documentaries, exceeding client expectations
• Served as SME and central contact, fostering seamless communication with clients and stakeholders
• Oversaw the coordination of events, including catering, logistics, and protocol; adjusted and operated audiovisual equipment for AV production; and optimised audience participation and teardown operations.
• Streamlined digital asset management: implemented efficient systems for uploading, archiving, and tagging content, ensuring easy access and retrieval
• Continuously researched and adopted the latest digital trends and technologies, keeping ictQATAR at the forefront of the industry
Public Liaison (Marketing and Communications, GIMO Office)
12/2007 - 10/2008
Supreme Council of Information & Communication Technology , Qatar
• Coordinated and administered the launch of Qatar's online government portal, Hukoomi (gov.qa)
• Tailored and delivered individual training programmes to 1,000+ users, boosting utilisation and satisfaction with the Government Information Services web portal
• Generated significant public interest and engagement with Hukoomi through a strategic launch campaign, leading to a notable increase in portal usage
• Played a key role in bridging the gap between technology and users, empowering officials to leverage the Hukoomi portal for increased efficiency and productivity
Head of Events & IT (Marketing)
02/2007 - 10/2007
Sealand International W.L.L , Qatar
• Delivered 15+ successful events within budget, exceeding client expectations by 50% with positive feedback and a return on investment
• Streamlined event planning and execution: reduced planning timelines by 40%, resulting in 50% cost savings (efficient vendor negotiation)
• Championed IT efficiency: increased end-user satisfaction by 60% through comprehensive training and support initiatives (e.g., helpdesk improvements)
• Boosted productivity: Resolved 75% of IT issues within 4 hours, minimising operational downtime and enhancing employee performance
Transport Deputy Venue Manager (Khalifa Sports City)
09/2006 - 01/2007
Doha Asian Games Organising Committee , Qatar
• Led transportation operations for 45+ nations & 9,500+ athletes, and VIP guests, making the Doha Asian Games the largest sporting event in Qatar's history
• Masterminded day-to-day movement: coordinated a team of drivers, vehicles, and logistics for VIPs, athletes, staff, and equipment across Khalifa Sports City
• Monitored and analysed transportation routes and shuttles, collaborating with venue management to develop an integrated host city transportation plan
• Prepared and delivered presentations to event volunteers, defining primary, secondary, and contingency routes for successful event execution
• Directed and briefed 315 event marshals daily, leading them on routines and game transportation routes throughout Sports City
Marketing & Event Planner
08/2004 - 09/2006
Qatar International Trading Co , Qatar

EDUCATION

Diploma in Events Management
01/2020
Josoor Institute
M.Sc. in Events Management
01/2017
Leeds Beckett University
B.Sc. in Computing and Information Systems
01/2014
University of Portsmouth
HND Diploma in Computing
01/2012
Scottish Qualification Authority, UK

SKILLS

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