ARUN R

[email protected] • 9600686173 • Salem, Tamil Nadu – 636015
LinkedIn: www.linkedin.com/in/arunramachandran98

PROFESSIONAL SUMMARY

Results-driven Lead Generation Team Leader with hands-on experience in B2B lead generation, CRM automation, workflow solutions, and team leadership. Proven ability to manage cross-functional teams, execute multi-channel outreach strategies, automate processes, and improve conversion rates. Skilled in leveraging CRM systems, automation tools, AI-driven workflows, and data insights to drive consistent business growth.

WORK EXPERIENCE

Team Leader – Lead Generation
12/2024 - Present
URL Factory , Salem
• Managed a 12-member cross-functional team across lead generation for data selling and CRM & workflow automation solutions
• Led end-to-end B2B lead generation initiatives supporting automation-based and data-selling services
• Executed multi-channel lead generation strategies across Instagram, Facebook, LinkedIn, Reddit, LinkedIn Sales Navigator, and cold email campaigns
• Planned and optimized cold email outreach using Smartlead, Instantly, and similar tools to improve response and conversion rates
• Built and managed CRM pipelines in GoHighLevel (GHL), including sales stages, centralized data, and automated follow-ups
• Ensured zero lead leakage through CRM automation and structured follow-up systems
• Conducted industry research, trend analysis, and seasonal lead planning to improve targeting and lead quality
• Performed social media listening to identify client pain points, market gaps, and sales opportunities
• Translated business challenges into automation use cases and workflow solutions for service-based businesses
• Built basic n8n workflows to reduce repetitive manual tasks and improve internal team efficiency
• Collaborated closely with AI developers to automate internal processes and client workflows
• Oversaw the creation of AI-based explainer videos to communicate workflow value to prospects
• Coordinated with SEO teams to provide keyword suggestions, market insights, and lead-generation-driven content ideas
• Designed and launched internal training courses for new hires via LMS; released monthly lessons to improve onboarding and performance
• Monitored team performance, analyzed metrics, prepared reports, and ensured consistent achievement of KPIs and lead targets
• Ensured lead data accuracy, documentation, and continuous process optimization
Lead Generation Executive
10/2023 - 12/2024
URL Factory , Salem
• Generated high-quality, industry-specific B2B leads using LinkedIn Sales Navigator, Apollo.io, and ZoomInfo
• Built, segmented, and maintained targeted lead lists to support consistent pipeline growth
• Executed email outreach campaigns contributing to new business opportunities and client acquisition
• Leveraged LinkedIn, Instagram, and Facebook for prospecting, engagement, and relationship building
• Prioritized leads based on company size, revenue, and geographic location to improve conversion rates
• Designed promotional creatives and social media posts using Canva to enhance brand visibility and engagement
• Ensured lead accuracy and supported sales teams with qualified prospects
Lead Generation Trainee
01/2023 - 09/2023
URL Factory , Salem
• Supported B2B lead generation through online research and social media prospecting
• Applied lead sourcing techniques using LinkedIn and digital platforms under senior team guidance
• Assisted with email outreach and follow-ups to support lead nurturing and conversions
• Developed a strong foundation in lead management, prospecting, CRM processes, and data validation
Marketing Team Lead
04/2022 - 11/2022
BYJU’S
• Planned and executed BTL marketing campaigns in Salem and Erode, increasing brand awareness and lead flow
• Recruited, trained, and supervised interns for lead generation and field marketing activities
• Coordinated with vendors to ensure campaigns were delivered on time and within budget
• Used Tableau and BYJU’S CRM to manage leads, track campaign performance, and optimize strategies
Marketing Intern
09/2021 - 03/2022
BYJU’S
• Assisted in BTL campaigns to generate leads and strengthen local market presence
• Built customer relationships and gathered market feedback to improve marketing effectiveness
• Supported senior marketers in executing localized promotional initiatives

EDUCATION

Master of Business Administration (MBA)
01/2022
Sona College of Technology, Salem GPA: 8.73
Bachelor of Engineering (B.E.) – Computer Science Engineering
01/2020
Sri Krishna College of Technology, Coimbatore GPA: 8.17

SKILLS

Technical Skills: Lead Generation (B2B & Service Businesses) Team Leadership & Performance Management CRM Management (GoHighLevel, Smartlead) Workflow Automation (n8n – Basic) Cold Email Outreach & Campaign Optimization Social Media Prospecting & Listening LinkedIn Sales Navigator Data Selling & List Building Market Research & Trend Analysis Sales Pipeline & Conversion Optimization AI Workflow Collaboration SEO Collaboration & Keyword Insights

CERTIFICATIONS

Cambridge English Entry Level – ESOL
Email Marketing Basics
Career Development College
Data Privacy & Protection Awareness
BYJU’S

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