ASHOKA DISSANAYAKE

[email protected] +94 77 292 1044 71/20, Flower Road, Madapatha, Piliyandala, Sri Lanka

PROFESSIONAL SUMMARY

To utilize over 15 years of expertise in ERP, CRM, CAD/CAM, production planning, business intelligence, and key client management to drive digital transformation and operational excellence. Seeking a challenging role in a forward-thinking organization where I can streamline business processes, deliver innovative solutions, and contribute to sales and business development while fostering strong client relationships.

WORK EXPERIENCE

Senior Manager- sales & marketing
03/2025 - Present
zincat (Pvt)Ltd , Rathmalana
Key Responsibilities:
Drive sales and business development for H2BIS ERP solutions, HRIS, and web & mobile application development.
Develop and execute strategic sales and marketing plans to achieve revenue and growth targets.
Build and maintain strong relationships with key clients, partners, and stakeholders.
Lead and mentor the sales and marketing team, setting clear goals and monitoring performance.
Plan and implement marketing campaigns to promote ERP, HRIS, and digital solutions.
Collaborate with technical teams to align product offerings with client requirements.
Analyze market trends, competitor activities, and customer feedback to refine strategies.
Conduct product demonstrations, presentations, and client briefings to drive adoption.
Prepare reports on sales performance and provide actionable insights to senior management.
Business Development Manager
01/2024 - Present
Perfect Business Solution Services(Pvt)Ltd (PBSS)
Develop and implement strategic plans to drive sales of ERP solutions, including SAP ERP, HRM & Payroll solutions, and Sales Force Automation (SFA) software
Identify and target new business opportunities in diverse industries to expand the company's customer base
Build and nurture strong relationships with clients, focusing on understanding their unique business needs and challenges
Act as the primary point of contact for key accounts, ensuring high levels of client satisfaction and retention
Conduct market research to identify trends, emerging technologies, and competitors' activities
Leverage insights to refine sales approaches and position PBSS solutions effectively
Prepare and present detailed financial proposals, technical solutions, and product demonstrations to potential clients
Customize ERP solutions to meet the specific requirements of clients from industries such as manufacturing, pharmaceuticals, retail, and FMCG

EDUCATION

Bachelor of Business Administration (Marketing) Special (BBA)
01/2008
Faculty of Management & Finance, University of Colombo (UOC)

SKILLS

CERTIFICATIONS

Certified SOLIDWORKS Sales Professional Assault Systems
01/2014
SOLIDWORKS Corporation (USA)
Certified SOLIDWORKS Prospecting Specialist
01/2020
SOLIDWORKS Corporation (USA)

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