Clara Smith

[email protected] 812-318-6552 Nashville, TN
LinkedIn: https://www.linkedin.com/in/clara-lucy-smith/

PROFESSIONAL SUMMARY

Dynamic digital marketing professional with hands-on experience in live entertainment and venue operations. Proven ability to create engaging content, optimize social media strategies, and drive audience growth for artists and venues. Skilled in graphic design, data analysis, and campaign execution to maximize event attendance and brand visibility.

WORK EXPERIENCE

Digital Marketing Intern
05/2025 - Present
The Basement East - NIVF Venue Operations Experience (VOX) Program , Nashville, TN
Led digital marketing campaigns for live concerts, increasing event attendance by 20% and expanding audience reach by 15% through targeted advertising and strategic content placement
Developed and designed engaging multimedia content including flyers, photos, and videos, resulting in a 25% boost in newsletter open rates and social media engagement
Implemented data-driven scheduling strategies using analytics tools to optimize post timing, improving platform engagement rates by 18%
Represented the National Independent Venue Foundation in the VOX program, applying advanced digital marketing techniques to enhance venue visibility and artist promotion, contributing to overall revenue growth
Booking Agent Assistant
Bluebird Nightclub , Bloomington, IN
Led the planning and execution of over 300 live music events annually at a premier concert venue, optimizing monthly calendars to maximize audience engagement and revenue
Booked and secured performances for local and national artists while maintaining strict confidentiality agreements, enhancing the venue's reputation
Analyzed ticket sales data and adjusted strategies to align with demand and venue capacity, increasing ticket revenue by 15%
Hosted auditions for emerging local bands, successfully cultivating new talent and expanding the venue's fan base
Coordinated artist hospitality including venue entry, equipment setup, and soundcheck, ensuring seamless event operations and high artist satisfaction

EDUCATION

Bachelor of Arts in Media
08/2018 - 12/2021
Indiana University Bloomington GPA: 3.9

SKILLS

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