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Led the commercial strategy for a portfolio of strategic enterprise accounts, owning retention, expansion, and value realisation across multi-million-pound recurring revenue lines
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Developed and executed data-driven account growth strategies that accelerated product adoption, improved renewal performance, and unlocked incremental recurring revenue and margin through targeted, insight-led recommendations
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Established scalable operating rhythms, playbooks, and proactive engagement models that strengthened cross-functional alignment with Sales, Product, and Marketing to optimise the customer journey and maximise lifetime value
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Acted as a strategic advisor to senior client executives, steering the full customer lifecycle—from onboarding and adoption through long-term partnership growth—ensuring predictable customer health, commercial stability, and sustained contract expansion