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Led a strategic overhaul of customer response protocols across Europe at Verisure (2020-2023), boosting customer satisfaction scores by 20% within 12 months through proactive issue resolution and personalized support initiatives using Zendesk and Salesforce CRM, contributing to a €1.2M increase in customer retention revenue
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Directed and mentored a high-performing team of 50+ support agents, elevating alarm response compliance to 95% and reducing escalations by 15% through targeted coaching, performance management, and data-driven feedback loops, applying Agile project management principles and achieving a 10% reduction in operational costs
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Implemented advanced Zendesk workflow optimizations and integrated Salesforce Service Cloud features that decreased ticket resolution time by 30%, resulting in a 25% increase in overall agent productivity and accelerating customer issue turnaround, saving approximately 1,200 labor hours annually
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Achieved 98% SLA compliance by instituting rigorous monitoring with Tableau dashboards and continuous process improvements, significantly enhancing response efficiency and customer retention rates, which led to a 7% increase in upsell opportunities
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Developed and executed integrated marketing campaigns leveraging HubSpot and Google Analytics, increasing lead generation by 18% and improving brand visibility across key European markets including France, Germany, and Spain, generating an estimated €750K in incremental sales pipeline
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Collaborated cross-functionally with sales and product teams to align customer support insights with marketing strategies, driving a 12% uplift in customer engagement and retention through tailored communication initiatives and CRM segmentation, resulting in a 9% increase in customer lifetime value
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Spearheaded CRM and marketing platform training programs, enhancing team proficiency and adoption rates by 40%, contributing to improved campaign execution and customer support effectiveness, supported by Salesforce and HubSpot certification initiatives
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Recognized with the Verisure Excellence Award 2022 for outstanding leadership in customer support and innovative marketing strategy implementation, underscoring commitment to continuous improvement and business growth