Melissa Sánchez Torres

[email protected] +526643855778 mexico city
LinkedIn: www.linkedin.com/in/melissa-sánchez-torres-866144285

PROFESSIONAL SUMMARY

Influencer Marketing and Strategy professional with a Bachelor’s degree in Strategic Marketing from Universidad Anáhuac México and experience leading influencer recruitment, negotiation, and campaign execution for beauty and lifestyle campaigns. I collaborate closely with internal brand and marketing teams to develop influencer-led strategies, manage end-to-end creator relationships, and oversee campaigns from briefing and negotiation to performance tracking and reporting. I am a creative, adaptable, and results-driven professional with a strong command of digital tools and marketing strategies. Resilience, quick learning, and a commitment to integrity and respect define my professional approach, as I seek to elevate brand presence through strategic thinking and meaningful audience connections.

WORK EXPERIENCE

Advocacy Jr Executive
01/2025 - Present
BE GROUP Agency , mexico city
Managed the Shark Beauty Mexico social media account, collaborating directly with the local marketing team to align content strategy with brand objectives.
Developed monthly content calendars, based on bi-monthly briefs, overseeing content planning for the Mexican market.
Assigned and coordinated tasks with creative and design teams to ensure timely and accurate campaign execution.
Delivered bi-weekly performance reports analyzing content results, identifying top-performing assets, and providing actionable optimization insights; additionally prepared comprehensive monthly performance reports and conducted semi-annual benchmark analyzes to assess competitive positioning.
Supported brand activations by supervising live social media coverage during events, maximizing real-time audience engagement and content performance.
Content Strategist
10/2024 - 05/2025
Meet Super , mexico city
Developed monthly content calendars for a hair tools brand based on bi-monthly briefs.
Assigned tasks to the creative and design teams to ensure timely execution of campaigns.
Delivered two weekly reports analyzing content performance, identifying top-performing pieces, and providing actionable insights for improvement. And, prepared a comprehensive monthly performance report and conducted semi-annual benchmark analyses to assess competitive positioning.
Assisted in brand activations, supervising social media coverage during live events to maximize audience engagement.
Community Manager
02/2024 - 09/2024
Meet Super , mexico city
Managed social media accounts for Wrangler y Lee within a global fashion group across Instagram, Facebook, and TikTok, overseeing content and community management for the Mexican market.
Collaborated closely with the local marketing teams to align social media strategies with brand positioning, campaigns, and business objectives.
Handled daily community management, including responding to inquiries, resolving customer issues, and providing purchase guidance to support the consumer journey.
Coordinated content testing and validation processes, ensuring brand guidelines and industry standards were met prior to publication.
Planned and scheduled monthly content calendars using Sprout Social, ensuring consistency and timely execution.
Developed monthly performance presentations, conducted data analysis to track KPIs, and performed quarterly benchmark analyses to evaluate competitive positioning.
Marketing Intern
10/2023 - 02/2024
TIK TEK , mexico city
Designed and managed monthly social media content for four beauty and personal care brands across Instagram, Facebook, TikTok, and Pinterest.
Created informative blogs to drive traffic and enhance brand awareness.
Supported e-commerce operations by updating inventory, managing product listings, and maintaining online stores on Amazon, Mercado Libre, and Shopify. Developed planograms for various points of sale to optimize product presentation. Monitored and tracked client orders to ensure timely delivery and satisfaction.
Marketing Intern
03/2022 - 01/2023
We The Cool Studio , New York
Managed content creation for Instagram, Facebook, Pinterest, and TikTok across five beauty and wellness brands. And led influencer recruiting for the brands.
Oversaw community engagement to enhance brand visibility and audience interaction.
PR mailing efforts for a marble distribution brand.

EDUCATION

Business Diploma | International Exchange
01/2023 - 05/2023
Université Catholique de Lyon
Bachelor's Degree in Strategic Marketing
08/2019 - 05/2023
Universidad Anáhuac México

SKILLS

CERTIFICATIONS

Technology in Business Diploma
06/2022
Genera Anáhuac México
Business Leadership Diploma
06/2022
Genera Anáhuac México
Structural Google Marketing Platform Certification
01/2019
Google
Creation & Branding, Retail & Customer Experience
07/2025
INSIDE LVMH

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