MUHAMMAD ARIFF BIN ABU BAKAR

[email protected] +60 11-2192 3280 No 6, Jalan 2/3, Taman Impian Putra, Impian Putra, 43000, Kajang, Selangor

PROFESSIONAL SUMMARY

Tech-savvy Information System Management graduate with experience in system engineering, data analytics, marketing. Skilled in SQL, Power BI and PHP, with a track record in optimizing smart city systems, supporting patent processes, and executing marketing campaigns. Passionate about turning data into insights, enhancing brand visibility, and ready to lead in dynamic, tech-driven environments.

WORK EXPERIENCE

Marketing Trainee
06/2025 - Present
KASS International Malaysia Sdn Bhd
Coordinated campaigns, created content, and managed social media to boost brand visibility
Conducted market research and competitor analysis to support promotional strategies
Managed and updated company website via WordPress, ensuring accuracy and SEO optimization
System Engineer
04/2023 - 04/2025
Willowglen Malaysia Sdn Bhd
Configured, designed and managed the TRX Smart City Project system using Zenon Software Platform
Participated in drafting requirement verification documents for proposed systems
Participate in preparing various technical writing including Final Design Specification (FDS) and Human Machine Interface (HMI) documentation
Responsible for designing the Human Machine Interface UI UX to meet client requirements
Analyzed customer needs, generated requirements, performed functional analyses and implemented requirements management plans
Worked with UX and UI personnel to develop interface elements and achieve customer usability targets
Ensure testing procedures throughout the project lifecycle meet industry standards (e.g., ISO 9001, IEC 62279)
Responsible for designing database management plan, alarm management strategy and process workflow
Gathering comprehensive project/software/system requirements, encompassing functionalities, speed, and safety standards, was a primary responsibility
Collaborating closely with multidisciplinary teams to identify defects, maintain defect lists, and conduct quality controls on software/system components and final products
Analyzing test results meticulously, identifying issues, tracing root causes, and proposing effective fixes and enhancements

EDUCATION

Bachelor of Information Science (Hons) Information System Management with Honours
10/2020 - 01/2023
Mara University of Technology (UiTM)
Diploma in Information Management
06/2017 - 12/2019
Mara University of Technology (UiTM)

SKILLS

CERTIFICATIONS

Digital Skills Excelerate - Data Analytics with Power BI
Zenon Academy Software

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