PRIYANKA

[email protected] +91 9582736968 Noida, Uttar Pradesh
LinkedIn: priyanka-9419922ba

PROFESSIONAL SUMMARY

Digital analytics and SEO reporting professional with experience converting GA4 and Search Console data into clear, decision-ready insights. Strong in Excel-based data cleaning, KPI tracking, and performance reporting across clicks, impressions, CTR, rankings, and landing pages. Hands-on with SEO platforms (Ahrefs, SEMrush) and WordPress updates with a CRO mindset. Seeking a Big 4 Digital/Marketing Analytics Analyst role focused on reporting, insights, and measurable business outcomes- currently upskilling in SQL and Power BI.

WORK EXPERIENCE

Digital Marketing Executive (Analytics & SEO)
01/2025 - Present
Cloudastra Technologies , Noida
Extract and consolidate performance data from GA4, Search Console, and SEO tools to maintain weekly/monthly KPI trackers (clicks, impressions, CTR, rankings, landing pages)
Clean and standardize raw exports in Excel (deduplication, naming consistency, keyword grouping, date alignment) to make data analysis-ready
Build reporting views using pivots, charts, and tables to highlight performance shifts and opportunity areas for content/SEO improvement
Conduct keyword research and intent checks to support on-page planning and prioritization
Support content audits to identify pages to refresh/merge/remove based on performance and intent mismatch
Manage WordPress page updates and improve layout clarity, navigation, and CTAs to support better user flow and conversions
Support off-page SEO via competitor checks/backlink work; track LinkedIn/social engagement for performance learning

EDUCATION

MBA (Digital Business)
01/2022 - 01/2024
Indian Institute of Information Technology , Lucknow, Uttar Pradesh
B.Com (Hons)
01/2012 - 01/2015
Noida International University , Noida, Uttar Pradesh
Intermediate, CBSE
01/2011 - 01/2012
Army Public School , Dhaula Kuan, New Delhi
Matric CBSE
01/2009 - 01/2010
Army Public School , Patiala, Punjab

SKILLS

PROJECTS

SEO & Keyword Ranking Projects
Technologies: Google Search Console, Ahrefs, SEMrush
Tracked keyword performance and SEO movement for competitive topics (DevOps, Cloud Infrastructure, Cloud DevOps)
Monitored changes via Search Console trends and third-party SEO tools
Summarized insights into weekly reporting
Capstone Project
Won Best Capstone Project Presentation for KPI-based analysis and recommendations using simulated business performance data
Presented actionable insights in a structured, decision-focused format

CERTIFICATIONS

Business Analysie & Process Management
01/2025
Coursera
Introduction to Data Analysis using Microsoft Excel
01/2025
Coursera
Google Ads for Beginners
01/2025
Coursera
CCC Certificate in Computer Science
01/2021
NIELIT

Similar Resumes

MUHAMMAD ASIF High School Teacher House #38 Cnanal Breez Ali Town Raiwind Road Lahore, Punjab, Pakistan ASHOK Yennam, Venkata Krishna Reddy Project Manager Aachen,DE JASMEET ARORA SEO Intern Noida ANYI LISETH HOYOS TAPIERO Bogotá D.C. · Colombia