SAHIL NAZIR

[email protected] • +91 8493974354 • Srinagar, Jammu and Kashmir
LinkedIn: linktr.ee/geekysahil

PROFESSIONAL SUMMARY

Dynamic Territory Sales Professional with 3 years of proven success managing dealer and sub-dealer networks in the architectural hardware and plywood sectors across Kashmir. Expert in driving secondary sales growth, developing new outlets, and influencing demand through strategic engagement with architects, contractors, and carpenters. Achieved a consistent 15% year-over-year territory revenue increase by executing disciplined market visits, targeted BTL activations, and optimizing counter performance while maintaining stringent collection controls. Adept at building strong relationships and rapidly adapting to competitive markets to consistently exceed monthly sales targets.

WORK EXPERIENCE

Seniour Sales Officer
07/2024 - Present
Hardwyn India Ltd , Srinagar, Jammu And Kashmir
• Spearheaded the development and expansion of Hardwyn India Ltd's dealer and sub-dealer network across all districts in the Kashmir territory, increasing market coverage by 35% within the first year
• Identified, appointed, and mentored over 25 new dealers through structured training programs, driving an 18% improvement in secondary sales penetration and consistently exceeding monthly sales targets averaging ₹25 lakhs
• Collaborated closely with architects, contractors, carpenters, and builders to elevate product demand and strengthen influencer-level brand preference, resulting in a 20% regional revenue growth
• Streamlined distributor coordination, order booking, stock planning, and scheme communication processes, achieving near-zero order delays and 98% on-time dispatch, significantly enhancing customer satisfaction and operational efficiency
Sales Officer
01/2023 - 07/2024
Savitri Woods India Pvt Ltd (Wigwam Ply) , Srinagar, jammu and kashmir
• Led the development and expansion of a sub-dealer and retailer network across Central Kashmir, driving a 25% increase in plywood and sheet product sales within 12 months
• Collaborated with 50+ architects, contractors, carpenters, and builders to strategically influence material selection, achieving a 30% growth in project-level plywood demand
• Designed and executed targeted BTL campaigns including carpenter meets, in-shop branding, and product demonstrations, boosting secondary sales by 20% and significantly enhancing brand visibility
• Conducted weekly market visits to over 40 plywood counters, identifying performance gaps and revitalizing 15 low-selling outlets, resulting in a 10% uplift in regional sales
• Coordinated with warehouse and logistics teams to maintain a 98% on-time dispatch rate and accurate stock movement, elevating dealer satisfaction scores by 98%
• Implemented CRM tools and maintained detailed DSRs, order logs, and customer databases, streamlining payment follow-ups and reducing order processing time by 80%
• Mentored junior sales staff on customer engagement and data management best practices, improving team efficiency and service quality

EDUCATION

Bachelor in Arts
01/2019 - 01/2022
University Of kashmir
Higher Secondary School
01/2018 - 01/2019
MPML Higher Secondary School
Secondary School
01/2016 - 01/2018
MPML Higher Secondary School

SKILLS

Technical Skills: Dealer Network Management, Sub-Dealer Network Management, Field Sales Execution, Secondary Sales Execution, Territory Planning, Route Planning, Order Booking, Stock Coordination, Dispatch Management, Retail Counter Management, Market Penetration, Collections Management, Outstanding Control, Credit Discipline, DSR Reporting, Documentation Management, CRM Handling
Soft Skills: Customer Relationship Management, Complaint Resolution, Engagement, Business Development, Customer Handling, Follow-Up, Communication, Team Collaboration
Tools: CRM Software, Documentation Tools
Other: BTL Marketing, Influencer Activation, Architects Engagement, Contractors Engagement, Carpenters Engagement, Dealer Management, Distributor Management

PROJECTS

A Study on Impact of Social Media Marketing on Brand Awareness.
Technologies: SPSS, Google Forms, MS Excel, MS PowerPoint, MS Word, Descriptive and inferential statistical methods, Correlation analysis, Chi-square testing
• Led a comprehensive descriptive-exploratory research project analyzing the impact of social media marketing on brand awareness for EdTech platforms, focusing on Physics Wallah in District Srinagar with a sample of 300 diverse respondents including students, parents, and teachers
• Designed and implemented a structured questionnaire using Google Forms, collected and integrated primary and secondary data sources, and applied advanced statistical analysis in SPSS including frequency distribution, correlation matrices, and chi-square tests to identify key drivers of brand engagement
• Demonstrated that targeted social media exposure on platforms like Instagram and YouTube, combined with content strategies featuring short videos and motivational academic material, significantly enhanced brand trust, recommendation likelihood, and student engagement, informing actionable marketing strategies

CERTIFICATIONS

Computer Applications, Business Accounting and Multilingual Desktop Publishing
12/2019
NIELIT
Mastering Sales Techniques
03/2025
upGrad

ACHIEVEMENTS

• Launched company operations in the Kashmir region from zero, setting up the complete dealer and retailer network and opening the market where the brand earlier had no presence.
• Scaled monthly sales from ₹0 to around ₹25 lakh within about one year, by activating new counters, reviving inactive outlets and driving project-level demand with architects, contractors and carpenters.
• Independently manage the entire Kashmir territory, maintaining strong working relationships with dealers, retailers and influencers across all key districts, giving the brand deep reach and visibility in the region.
• Improved secondary sales and repeat business by consistent market visits, closing service gaps and enforcing disciplined follow-up on payments and outstanding.

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