SATINDER SINGH OBEROI

[email protected] • +91-70563-77777 • Ambala City, Haryana

PROFESSIONAL SUMMARY

Dynamic General Manager and Business Head with over 15 years of proven expertise in strategic sales leadership, P&L management, and business expansion across North, West, and South India. Adept at driving revenue growth by 30% year-over-year through innovative distribution and channel development strategies in FMCG and Telecom sectors. Skilled in leading cross-functional teams of 50+ professionals to exceed targets, optimize ROI, and strengthen market presence. Committed to delivering measurable business outcomes by leveraging deep industry insights and a customer-centric approach.

WORK EXPERIENCE

General Manager – Business Head (North, West & South India)

07/2019 - Present

BOROSIL LTD. (LARAH DIVISION) , Gurugram

• Leading a 38-member team across three major zones to achieve sales, market share, and profitability targets

• Driving distribution expansion, trade activation, and brand visibility initiatives

• Spearheading product launches and category development in new markets

• Implementing regional go-to-market strategies aligned with organizational objectives

• Conducting regular performance reviews and capability enhancement programs

• Awards & Recognitions:

• 🏆 Best Zone Award – 2024-25

• 🏆 Individual Award – Field Marketing Initiatives – 2022-23

• 🏆 Best Zone Award – 2022-23

• 🏆 Individual Award – Best Marketing Initiatives – 2023-24

• 🏆 Team Award – Highest Category Growth (Larah Tea Series) – 2023-24

Deputy Regional Manager (Greater Punjab & Haryana)

04/2017 - 06/2019

VINOD COOKWARE

• Managed regional sales, distribution, and team performance across key markets

• Enhanced retail visibility and dealer engagement leading to growth in category share

Zonal Business Manager (Jalandhar)

07/2011 - 08/2012

AIRCEL DISHNET SERVICES

• Led channel network expansion and improved prepaid business performance

Zonal Business Manager (Hisar)

06/2009 - 04/2011

ETISALAT DB TELECOM PVT. LTD.

• Managed zone-level revenue growth and channel partner profitability

Zonal Business Manager (Hisar) / Market Development Manager (Noida)

10/2007 - 06/2009

IDEA CELLULAR LTD.

• Achievements:

• Best Zone Award (Q3 2008)

• Goa Incentive Trip Winner (Q4 2008-09)

Manager – Prepaid

08/2005 - 10/2007

BHARTI AIRTEL LTD. (Punjab Circle, Patiala)

• Promoted in June 2006 for exceptional sales performance and team leadership

Sales Executive

02/2004 - 08/2005

SPICE COMMUNICATIONS LTD.

Sales Officer (Nature Fresh & Purita Brands)

04/2002 - 02/2004

CARGILL INDIA PVT. LTD.

Territory Sales Incharge – Foods Division

05/2000 - 03/2002

HINDUSTAN LEVER LTD. (Bareilly)

Territory Sales In-charge

04/1998 - 05/2000

PARLE PRODUCTS LTD. (Bareilly, West UP)

EDUCATION

Graduate

Kurukshetra University

Advanced Diploma in Sales & Marketing

NIS, Chandigarh