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Led global mobile marketing campaigns across iGaming, finance, gambling, and casino verticals, utilizing DSP platforms such as The Trade Desk and AppLovin to drive a 25% increase in user acquisition and $2M incremental revenue within 12 months
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Developed and implemented innovative onboarding solutions that boosted client activation rates by 30%, resulting in a 18% uplift in campaign ROI and improved customer lifetime value
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Managed and mentored a cross-functional team of 8 marketing and analytics professionals to optimize demand partnerships, achieving a 15% reduction in customer acquisition costs and scaling campaigns by 40%
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Executed data-driven marketing strategies leveraging geo-targeting and programmatic buying tools, increasing campaign engagement metrics by 20% and enhancing targeting precision across global markets