SUBRAT KUMAR

[email protected] +91 9008787421 Bangalore, India

PROFESSIONAL SUMMARY

A dynamic retail professional with nearly 15 years of experience, bringing expertise in business and sales strategy, P&L ownership, omni-channel expansion, and people management across diverse environments. Adept at managing cross-functional teams and executing data-driven strategies to elevate customer experience and overall profitability.

WORK EXPERIENCE

Channel Lead - Buying, Planning & Merchandising
03/2022 - Present
PUMA Sports India Pvt. Ltd
Led INR 544 Cr business across 600+ counters; drove 14% revenue growth in a year
Set and achieved sales, inventory & margin targets across LFR, MBO & Field Accounts
Managed and inspired team of 12; Structured processes and goal setting
Senior Manager - Buying, Planning & Merchandising - Outlets
12/2017 - 02/2022
PUMA Sports India Pvt. Ltd
Grew outlet revenue to INR 300 Cr; improved margins by 300bps
Drove liquidation sales of INR 51 Cr (2019) and INR 10 Cr (2020)
Scaled Kids business 2X
Managed a team of 6 for replenishment operations
Associate Category Manager - Women's Western wear
10/2015 - 12/2017
Amazon India (ASSPL)
Onboarded top global brands: GAP, Marks & Spencer, Forever 21
Launched Amazon-exclusive Van Heusen Women’s Formalwear, achieving 60% ST in 2 months
Negotiated vendor terms and generated 5% digital ads revenue as % of GMS
Led pricing, demand generation, promotions & marketing activities
Improved customer experience through navigation and size chart enhancements
Lead - Commercial Margin Recovery
01/2011 - 09/2015
Tesco, Bangalore , Bangalore
Recovered £3.5M+ in supplier funding
Reduced category undercharges by 50% YoY (worth £0.2M savings)
Achievements:
Commercial Director’s Value Award (UK)
“Team of the Year” for 3 consecutive years (2011–2013)

EDUCATION

Master of Fashion Management
01/2008 - 01/2010
NIFT, Bangalore
B.E (Information Technology)
01/2003 - 01/2007
Pune University

SKILLS

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