Łukasz Karaszewski

mailto:[email protected] • +48 696 55 4848 • ul. Bednarska 8/10, 00-310 Warszawa, Poland

PROFESSIONAL SUMMARY

Senior level manager with international experience in sales and marketing, strategic/tactical planning, B2B negotiations, business and product development, management of distribution networks and market analysis. Focused on obtaining a challenging and dynamic position which would enable me to utilize my experience and skills.

WORK EXPERIENCE

Sales Director EMEA

11/2018 - Present

Chemence Medical Inc. , Alpharetta, GA, USA

• Introduced novel surgical glue and wound closure systems to EMEA markets

• Created and implemented sales and marketing strategy addressing mature and virgin markets

• Analyzed competition and developed market-specific strategies

• Identified and attracted reputable distributors across multiple countries including UK, Germany, France, Italy, Spain, Benelux, Finland, KSA, UAE, Qatar, Kuwait, Australia, Japan

• Engaged key opinion leaders and prospective distributors in Poland, Russia, Czech Republic

• Successfully concluded long-term supply contracts with multinational distributor B.Braun

• Created marketing and training materials, conducted training sessions for key accounts

• Managed a team of 7 sales representatives based in UK and Middle East

Sales Director

01/2014 - 11/2017

Benchmark Scientific Inc. , New Jersey, USA

• Introduced Benchmark Scientific brand to saturated markets competing with German, French, and UK products

• Determined distribution channels and introduced innovative product lines in EU, Latin America, Russia, Middle East

• Negotiated long-term cooperation contracts

• Coordinated and executed company exhibiting activities at Pittcon, Arab Lab, Medica, Zdravookranenie

• Prepared and executed product presentations and distributor training

• Increased brand awareness within new markets

• Contributed to USD 2 million turnover increase

• Managed a team of 3 US-based sales representatives

Sales and Marketing Director

10/2010 - 10/2013

CEE Property Group / SUN & SNOW Sp. z o.o. , Warsaw, Poland

• Promoted country-wide recognizable brand of luxury apartments within 2 years

• Determined customer needs and modified product portfolio and service procedures, resulting in 30% growth in customer satisfaction within 1 year at no additional expense

• Created a network of international dealers in Germany, Russia, Scandinavia

• Successfully negotiated with major dealer Booking.com, resulting in 20% increase in sales profitability

• Designed and implemented loyalty program increasing returning customers from 10% to 35%

• Built and managed a team of 10 customer service specialists

Sales and Marketing Director

10/2002 - 09/2008

PZ HTL S.A. , Warsaw, Poland

• Determined market trends and user preferences in US, Germany, and Russia, leading to introduction of new product features and lines still core to HTL's portfolio

• Prepared and executed product presentations and distributor stimulus programs, activating distributor endorsement

• Achieved 70% turnover growth and 20% profitability growth in 3 years

• Acquired distributors from competitive networks in USA, Germany, Japan, Brazil, Mexico, Russia

• Contributed to successful multimillion contracts with Roche Diagnostics USA and Bayer AG, leading to HTL’s global leadership in medical lancets

• Played key role in presentations leading to company acquisition by major Investment Fund

Marketing Director

01/2002 - 10/2002

PZ HTL S.A. , Warsaw, Poland

• Built new company image through website, catalogues, and manuals

• Gathered crucial market data for product line modification

Marketing Manager

10/2001 - 01/2002

PZ HTL S.A. , Warsaw, Poland

Marketing Intern

07/1998 - 10/2000

Harveys Resort , South Lake Tahoe, California, USA

Export Specialist

04/1996 - 04/1998

Impexmetal S.A. , Warsaw, Poland

EDUCATION

Latin American Studies (Postgrad) economics and politics of Latin America

01/2012 - 01/2013

University of Warsaw

MA in International Business (MSGiP)

01/1992 - 01/1997

Warsaw School of Economics (SGH) , Warsaw, Poland