Yash Sinha

[email protected] • +91 7384426363 • Kolkata, India
LinkedIn: linkedin.com/in/yash-sinha-b5a45b150

PROFESSIONAL SUMMARY

Results-driven Area Sales Manager with experience of 4 years and a successful track record of exceeding sales targets, expanding market share, and building strategic business relationships. Skilled in market analysis, competitor evaluation, and developing winning sales proposals to secure key accounts.

WORK EXPERIENCE

Key Area Manager TMT & Billet - West & Central India | S&OP
10/2024 - Present
Vedanta Ltd. - ESL Steel Limited , Kolkata, India
• Managing customers with a total annual TMT & billet sales contribution of INR 650 Crores
• Achieved a sales revenue increase of INR 100 Crores in H1 FY26 by acquiring new customers & reviving inactive customers
• Strategised production plan to optimise sales and plant productivity, leading to an 80% reduction in closing inventory & reduced aged stock by 60% within one quarter
• Ensured timely collections and reducing overdue receivables and improved cash flows
• Evaluated sales performance and market trends to identify opportunities, while tracking competitor activities to guide strategic decisions
• Facilitating smooth coordination of marketing budget planning, financial forecasting, and S&OP processes while conducting in-depth performance reviews across regions, leveraging data analysis for continuous improvement
Key Area Manager Pig Iron - Goa, Karnataka | Market Analyst
02/2023 - 09/2024
Vedanta Ltd. - Sesa Goa , Goa, India
• Managing customers with a total annual Pig Iron sales contribution of INR 350 Crores
• Drove a revenue increase of INR 6.5 Crores through the FIP project by expanding freight-friendly sales volume
• Set a record for pig iron sales in Karnataka, reaching 18.5 KT in FY24, surpassing the previous high of 12 KT in FY23
• Expanded market share in the assigned region by 15%, regaining five lost customers and acquiring four new ones through strategic networking and customer engagement
• Strengthened client and stakeholder relationships through personalized interactions and consistent follow-ups, resulting in a 20% boost in client retention, revenue growth, and customer satisfaction
• Partnered with business unit leadership to develop and implement sustainable business development strategies, driving a 25% increase in annual revenue
Business Analyst to Group Quality Officer
08/2021 - 01/2023
Vedanta Ltd.- Corporate , Udaipur, India
• Performed data-driven analysis to identify quality trends, resulting in a 15% reduction in defects
• Partnered with cross-functional teams to implement quality control processes, improving product quality by 20%
• Developed interactive dashboards in Power BI to track quality metrics and KPIs, leading to a 25% improvement in insights and decision-making
• Led root cause analysis on quality issues, formulated corrective action plans, and applied Six Sigma and Total Quality Management principles to enhance overall quality standards
Production lasting Internship
06/2020 - 07/2020
Vedanta Ltd. - SK Mines , Dariba, India
• Kuz-Ram model was utilised to estimate the mean fragment size for 11 different stopes based on the collected data
• The optimal spacing and stope-to-bench (S/B) ratio for improved fragmentation were determined through graph analysis and linear regression
• The model was applied to a new stope, resulting in a noticeable reduction in fragment size, indicating the model’s effectiveness
• As a result of the improved fragmentation, there was a reduction in the need for secondary blasting and crushing energy consumption, while fill factor and LHD-LPDT productivity were both increased

EDUCATION

B. Tech. (Mining Engg. and Minor in Math and Computing)
05/2017 - 06/2021
IIT Kharagpur

SKILLS

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