PROFESSIONAL SUMMARY
I am a results-driven Marketing Executive with a strong background in digital marketing, lead generation, and business growth strategies. Currently at Tech Essentia, I lead initiatives to enhance brand presence and generate qualified leads in the IT & healthcare solutions space through SEO, B2B marketing, and digital campaigns.
Previously at Novagems, I worked as a Digital Marketing Specialist, where I managed LinkedIn campaigns, on-page & off-page SEO, social media marketing, and content creation to build brand presence and generate leads. Alongside this, I also contributed as an HR Executive, handling recruitment, compliance, and policy development, giving me a unique perspective on aligning people and processes with organizational goals.
I bring a mix of strategic marketing skills and people-focused experience, enabling me to create campaigns that not only attract customers but also strengthen organizational culture and growth.
Core Skills: SEO, B2B Marketing, Lead Generation, Digital Campaigns, Social Media Marketing, Email Marketing, HR & Recruitment
Always open to connecting with professionals in healthcare, IT, and business growth spaces to exchange insights and explore collaboration opportunities.
WORK EXPERIENCE
Digital Marketing Executive
08/2025 - Present
Tech Essentia
, Mohali district, India
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Planning and executing digital marketing campaigns across LinkedIn, email, and SEO channels to support business growth
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Conducting market research & competitor analysis to identify new opportunities and positioning strategies
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Managing lead generation campaigns on LinkedIn Sales Navigator and outreach tools to connect with decision-makers
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Supporting content creation for blogs, case studies, and social media to enhance engagement and visibility
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Collaborating with the sales team to align marketing strategies with client acquisition goals
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Tracking and analyzing campaign performance using analytics tools to ensure ROI-driven results
Human Resources Executive
10/2022 - 08/2025
Novagems Inc
, Mohali district, Punjab, India
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Maintained human resources regulatory compliance with local, state and federal laws
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Developed and executed HR policies and programs, workforce and job development, recruitment and hiring, compensation and benefits and employee and labor relations to build staff-focused human resources office culture
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Recommended appropriate resolutions to employee relations concerns and handled disciplinary issues and investigations of misconduct
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Evaluated human resources structure and plan for continual improvement and offered individuals professional and personal growth opportunities
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Coordinated and engaged with leadership in planning and organizing calendars, events and activities
Business Development Executive
09/2022 - 10/2022
Extramarks Education India Pvt. Ltd.
, Mohali district, Punjab, India
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Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs
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Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
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Defined and integrated roles, responsibilities and processes for business team and data management organization
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Planned marketing initiatives and leveraged referral networks to promote business development
Digital Marketing Specialist
01/2024 - 08/2025
Novagems Inc
, Mohali district, India
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Managed LinkedIn campaigns, on-page & off-page SEO, social media marketing, and content creation to build brand presence and generate leads