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Managed a 12-member cross-functional team across lead generation for data selling and CRM & workflow automation solutions
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Led end-to-end B2B lead generation initiatives supporting automation-based and data-selling services
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Executed multi-channel lead generation strategies across Instagram, Facebook, LinkedIn, Reddit, LinkedIn Sales Navigator, and cold email campaigns
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Planned and optimized cold email outreach using Smartlead, Instantly, and similar tools to improve response and conversion rates
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Built and managed CRM pipelines in GoHighLevel (GHL), including sales stages, centralized data, and automated follow-ups
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Ensured zero lead leakage through CRM automation and structured follow-up systems
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Conducted industry research, trend analysis, and seasonal lead planning to improve targeting and lead quality
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Performed social media listening to identify client pain points, market gaps, and sales opportunities
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Translated business challenges into automation use cases and workflow solutions for service-based businesses
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Built basic n8n workflows to reduce repetitive manual tasks and improve internal team efficiency
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Collaborated closely with AI developers to automate internal processes and client workflows
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Oversaw the creation of AI-based explainer videos to communicate workflow value to prospects
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Coordinated with SEO teams to provide keyword suggestions, market insights, and lead-generation-driven content ideas
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Designed and launched internal training courses for new hires via LMS; released monthly lessons to improve onboarding and performance
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Monitored team performance, analyzed metrics, prepared reports, and ensured consistent achievement of KPIs and lead targets
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Ensured lead data accuracy, documentation, and continuous process optimization