ASHISH KUMAR

[email protected] 7763982864 Delhi, India
LinkedIn: linkedin.com/in/ashish-kumar-0ba71127

PROFESSIONAL SUMMARY

Automotive Sales & Business Development Leader with 18+ years of experience driving regional growth, dealer ecosystem expansion, and institutional mobility solutions across India with leading OEMs including Maruti Suzuki, Mahindra & Mahindra, Tata Motors, and Force Motors. Proven track record of delivering large-scale sales outcomes across passenger vehicles, commercial vehicles, and government mobility fleets. Expertise in dealer network development, multi-state sales leadership, institutional tenders, and building finance & insurance ecosystems that enhance dealer profitability and customer adoption. Career achievements include closing ₹1,200+ Cr in institutional fleet contracts, increasing corporate sales penetration from 6% to 16%, growing Scorpio market share from 36% to 46%, doubling Renault Logan sales in West Bengal, and securing 800+ ambulance deployments across Eastern India. Part of the early team that pioneered the “Single Umbrella” Retail Finance & Insurance model at Maruti Udyog, which later became the industry benchmark across the Indian automobile sector. Known for building high-performing dealer networks, enabling CRM-DMS adoption, improving customer satisfaction scores, and delivering sustainable retail and wholesale growth through integrated sales strategy and market activation.

WORK EXPERIENCE

Independent Automotive Sales Consultant
09/2018 - 03/2024
Self-Employed , Delhi, India
Advised automobile dealerships and finance partners on network growth strategy, institutional sales development, and retail sales transformation
Supported dealership groups in strengthening inventory funding models and finance and insurance penetration strategies to improve dealer profitability and retail sales throughput
Assisted dealerships in preparing institutional fleet proposals and developing government sales engagement strategies
Guided adoption of CRM-enabled enquiry management systems and digital sales processes to improve lead conversion and retail performance
Strengthened expertise in digital retail enablement, integrated ATL and BTL campaigns, and CRM-driven customer engagement
Manager – Government & Institutional Sales (East & North-East India)
11/2016 - 08/2018
Force Motors Ltd , Kolkata
Led institutional mobility sales strategy across Eastern and North-Eastern India, positioning the company as a leading provider of healthcare mobility solutions
Secured major institutional orders including 400 BLS ambulances each for Bihar and Jharkhand and 31 ambulances for Sikkim
Positioned Force Motors as a leading healthcare mobility provider across Eastern India through large-scale government fleet deployments
Achieved more than 100% regional sales targets by driving institutional sales strategy and optimizing dealer participation
Influenced government departments through targeted go-to-market strategies aligned with annual vehicle procurement budgets
Secured direct purchase orders at DGSD pricing, accelerating procurement cycles and avoiding GeM portal tendering
Led multi-location order execution across dealers, head office teams, and government stakeholders ensuring seamless delivery and payment collection
Implemented CRM-DMS compliance across dealerships to strengthen MIS reporting and operational governance
Manager – Institutional Sales (PAN India Tender Business)
09/2014 - 10/2016
Tata Motors Ltd , Mumbai
Led institutional tender management operations handling approximately ₹1,200 Cr annual business across government and corporate mobility segments
Directed the Tender Response Cell managing high-value institutional tenders across India
Handled tender opportunities contributing approximately ₹1,000 Cr in annual institutional business
Coordinated cross-functional teams for tender submissions ensuring full compliance with timelines and regulatory requirements
Managed tender queries and responses through collaboration with sales, legal, and product teams
Key Account Manager – Corporate & Institutional Sales
02/2011 - 08/2014
Tata Motors Ltd , Gujarat & Rajasthan
Led corporate and government mobility business across two key states while managing a large multi-tier sales organization
Led a 30+ member sales organization including Corporate Panthers, Area Managers, and Territory Sales Managers
Increased corporate and institutional sales penetration from 4% to 18% within two years
Secured major government and corporate fleet contracts including:
265 Winger ambulances and 45 Tata Sumos for Gujarat Health Department (GVK EMRI)
160 Tata Sumos plus repeat order of 80 vehicles for R&B Department
242 Tata Sumos for Taluka Officers in Gujarat
64 Tata Safaris for district collectors in Rajasthan
250 Tata Sumo Gold vehicles for ONGC Mehsana
Built institutional relationships with leasing companies, hospitality operators, and airport fleet operators generating consistent fleet sales
Improved brand visibility through corporate events, product demos, and airport display campaigns
Deputy Manager – Territory Sales (West Bengal & Sikkim)
08/2007 - 01/2011
Mahindra & Mahindra , Kolkata
Managed a ₹200+ Cr regional passenger vehicle business spanning 8 dealerships and approximately 100 sales staff
Grew Scorpio market share from 36% to 46% through targeted dealer capability building and regional marketing initiatives
Increased Renault Logan retail sales by 65% through structured lead management and dealer sales enablement
Expanded dealer network by appointing 5 new dealerships improving regional market coverage
Implemented enquiry tracking systems reducing lost leads by 20% and improving test-drive conversions
Introduced Mahindra First Choice exchange program achieving more than 20% exchange penetration
Led major events including the Xylo East India launch and Calcutta Times Auto Fair generating record enquiries
Regional Representative – Maruti Insurance / Retail Finance
12/2004 - 09/2007
Maruti Udyog Limited , East India
Part of the team that pioneered the “Single Umbrella” retail finance and insurance model across the Maruti dealer ecosystem
Achieved 98% new car insurance penetration and 78% renewal penetration
Increased Maruti Finance penetration to 65% while reducing dealer dependence on DSAs
Established partnerships with SBI, Axis Bank, Magma Finance, UBI, and 17 Regional Rural Banks
Achieved highest SBI finance penetration nationally at 27%
Enabled dealer wholesale funding programs supporting smooth inventory rotation
Led regional launches including Wagon R and Zen Estilo and supported the first TOI–Maruti Kolkata Auto Fair
Awarded Best Regional Representative (2005–06) for finance and insurance performance

EDUCATION

MBA – Marketing & Finance
ICFAI Business School , Gurgaon
B.Sc. (Hons) Mathematics
Ramjas College, Delhi University , Delhi
ISC
St Xavier’s School , Bokaro

SKILLS

CERTIFICATIONS

Advanced Excel
Finance for Non-Finance
Mahindra Gurukul Dealer Management Process
CRM / DMS Systems

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