ASHISH KUMAR

[email protected] • 7763982864 • Delhi, India
LinkedIn: linkedin.com/in/ashish-kumar-0ba71127

PROFESSIONAL SUMMARY

Automotive Sales & Business Development Leader with 18+ years of experience driving regional growth, dealer ecosystem expansion, and institutional mobility solutions across India with leading OEMs including Maruti Suzuki, Mahindra & Mahindra, Tata Motors, and Force Motors. Proven track record of delivering large-scale sales outcomes across passenger vehicles, commercial vehicles, and government mobility fleets. Expertise in dealer network development, multi-state sales leadership, institutional tenders, and building finance & insurance ecosystems that enhance dealer profitability and customer adoption. Career achievements include closing ₹1,200+ Cr in institutional fleet contracts, increasing corporate sales penetration from 6% to 16%, growing Scorpio market share from 36% to 46%, doubling Renault Logan sales in West Bengal, and securing 800+ ambulance deployments across Eastern India. Part of the early team that pioneered the “Single Umbrella” Retail Finance & Insurance model at Maruti Udyog, which later became the industry benchmark across the Indian automobile sector. Known for building high-performing dealer networks, enabling CRM-DMS adoption, improving customer satisfaction scores, and delivering sustainable retail and wholesale growth through integrated sales strategy and market activation.

WORK EXPERIENCE

Independent Automotive Sales Consultant
09/2018 - 03/2024
Self-Employed , Delhi, India
• Advised automobile dealerships and finance partners on network growth strategy, institutional sales development, and retail sales transformation
• Supported dealership groups in strengthening inventory funding models and finance and insurance penetration strategies to improve dealer profitability and retail sales throughput
• Assisted dealerships in preparing institutional fleet proposals and developing government sales engagement strategies
• Guided adoption of CRM-enabled enquiry management systems and digital sales processes to improve lead conversion and retail performance
• Strengthened expertise in digital retail enablement, integrated ATL and BTL campaigns, and CRM-driven customer engagement
Manager – Government & Institutional Sales (East & North-East India)
11/2016 - 08/2018
Force Motors Ltd , Kolkata
• Led institutional mobility sales strategy across Eastern and North-Eastern India, positioning the company as a leading provider of healthcare mobility solutions
• Secured major institutional orders including 400 BLS ambulances each for Bihar and Jharkhand and 31 ambulances for Sikkim
• Positioned Force Motors as a leading healthcare mobility provider across Eastern India through large-scale government fleet deployments
• Achieved more than 100% regional sales targets by driving institutional sales strategy and optimizing dealer participation
• Influenced government departments through targeted go-to-market strategies aligned with annual vehicle procurement budgets
• Secured direct purchase orders at DGSD pricing, accelerating procurement cycles and avoiding GeM portal tendering
• Led multi-location order execution across dealers, head office teams, and government stakeholders ensuring seamless delivery and payment collection
• Implemented CRM-DMS compliance across dealerships to strengthen MIS reporting and operational governance
Manager – Institutional Sales (PAN India Tender Business)
09/2014 - 10/2016
Tata Motors Ltd , Mumbai
• Led institutional tender management operations handling approximately ₹1,200 Cr annual business across government and corporate mobility segments
• Directed the Tender Response Cell managing high-value institutional tenders across India
• Handled tender opportunities contributing approximately ₹1,000 Cr in annual institutional business
• Coordinated cross-functional teams for tender submissions ensuring full compliance with timelines and regulatory requirements
• Managed tender queries and responses through collaboration with sales, legal, and product teams
Key Account Manager – Corporate & Institutional Sales
02/2011 - 08/2014
Tata Motors Ltd , Gujarat & Rajasthan
• Led corporate and government mobility business across two key states while managing a large multi-tier sales organization
• Led a 30+ member sales organization including Corporate Panthers, Area Managers, and Territory Sales Managers
• Increased corporate and institutional sales penetration from 4% to 18% within two years
• Secured major government and corporate fleet contracts including:
• 265 Winger ambulances and 45 Tata Sumos for Gujarat Health Department (GVK EMRI)
• 160 Tata Sumos plus repeat order of 80 vehicles for R&B Department
• 242 Tata Sumos for Taluka Officers in Gujarat
• 64 Tata Safaris for district collectors in Rajasthan
• 250 Tata Sumo Gold vehicles for ONGC Mehsana
• Built institutional relationships with leasing companies, hospitality operators, and airport fleet operators generating consistent fleet sales
• Improved brand visibility through corporate events, product demos, and airport display campaigns
Deputy Manager – Territory Sales (West Bengal & Sikkim)
08/2007 - 01/2011
Mahindra & Mahindra , Kolkata
• Managed a ₹200+ Cr regional passenger vehicle business spanning 8 dealerships and approximately 100 sales staff
• Grew Scorpio market share from 36% to 46% through targeted dealer capability building and regional marketing initiatives
• Increased Renault Logan retail sales by 65% through structured lead management and dealer sales enablement
• Expanded dealer network by appointing 5 new dealerships improving regional market coverage
• Implemented enquiry tracking systems reducing lost leads by 20% and improving test-drive conversions
• Introduced Mahindra First Choice exchange program achieving more than 20% exchange penetration
• Led major events including the Xylo East India launch and Calcutta Times Auto Fair generating record enquiries
Regional Representative – Maruti Insurance / Retail Finance
12/2004 - 09/2007
Maruti Udyog Limited , East India
• Part of the team that pioneered the “Single Umbrella” retail finance and insurance model across the Maruti dealer ecosystem
• Achieved 98% new car insurance penetration and 78% renewal penetration
• Increased Maruti Finance penetration to 65% while reducing dealer dependence on DSAs
• Established partnerships with SBI, Axis Bank, Magma Finance, UBI, and 17 Regional Rural Banks
• Achieved highest SBI finance penetration nationally at 27%
• Enabled dealer wholesale funding programs supporting smooth inventory rotation
• Led regional launches including Wagon R and Zen Estilo and supported the first TOI–Maruti Kolkata Auto Fair
• Awarded Best Regional Representative (2005–06) for finance and insurance performance

EDUCATION

MBA – Marketing & Finance
ICFAI Business School , Gurgaon
B.Sc. (Hons) Mathematics
Ramjas College, Delhi University , Delhi
ISC
St Xavier’s School , Bokaro

SKILLS

CERTIFICATIONS

Advanced Excel
Finance for Non-Finance
Mahindra Gurukul Dealer Management Process
CRM / DMS Systems

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