ASHOKA DISSANAYAKE

[email protected] • +94 77 292 1044 • 71/20, Flower Road, Madapatha, Piliyandala, Sri Lanka

PROFESSIONAL SUMMARY

To utilize over 15 years of expertise in ERP, CRM, CAD/CAM, production planning, business intelligence, and key client management to drive digital transformation and operational excellence. Seeking a challenging role in a forward-thinking organization where I can streamline business processes, deliver innovative solutions, and contribute to sales and business development while fostering strong client relationships.

WORK EXPERIENCE

Senior Manager- sales & marketing
03/2025 - Present
zincat (Pvt)Ltd , Rathmalana
• Key Responsibilities:
• Drive sales and business development for H2BIS ERP solutions, HRIS, and web & mobile application development.
• Develop and execute strategic sales and marketing plans to achieve revenue and growth targets.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Lead and mentor the sales and marketing team, setting clear goals and monitoring performance.
• Plan and implement marketing campaigns to promote ERP, HRIS, and digital solutions.
• Collaborate with technical teams to align product offerings with client requirements.
• Analyze market trends, competitor activities, and customer feedback to refine strategies.
• Conduct product demonstrations, presentations, and client briefings to drive adoption.
• Prepare reports on sales performance and provide actionable insights to senior management.
Business Development Manager
01/2024 - Present
Perfect Business Solution Services(Pvt)Ltd (PBSS)
• Develop and implement strategic plans to drive sales of ERP solutions, including SAP ERP, HRM & Payroll solutions, and Sales Force Automation (SFA) software
• Identify and target new business opportunities in diverse industries to expand the company's customer base
• Build and nurture strong relationships with clients, focusing on understanding their unique business needs and challenges
• Act as the primary point of contact for key accounts, ensuring high levels of client satisfaction and retention
• Conduct market research to identify trends, emerging technologies, and competitors' activities
• Leverage insights to refine sales approaches and position PBSS solutions effectively
• Prepare and present detailed financial proposals, technical solutions, and product demonstrations to potential clients
• Customize ERP solutions to meet the specific requirements of clients from industries such as manufacturing, pharmaceuticals, retail, and FMCG

EDUCATION

Bachelor of Business Administration (Marketing) Special (BBA)
01/2008
Faculty of Management & Finance, University of Colombo (UOC)

SKILLS

CERTIFICATIONS

Certified SOLIDWORKS Sales Professional Assault Systems
01/2014
SOLIDWORKS Corporation (USA)
Certified SOLIDWORKS Prospecting Specialist
01/2020
SOLIDWORKS Corporation (USA)

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