BRIANNA PADRON

[email protected] • (407) 761-9703 • Miami, Florida 33178
LinkedIn: https://www.linkedin.com/in/brianna-padron-634007147

PROFESSIONAL SUMMARY

Dynamic sport management professional with proven supervisory and leadership experience driving strategic business planning and marketing initiatives. Skilled in process redesign, event planning, and diversity and inclusion, with expertise in CRM systems including Salesforce, Archtics, and EMS. Adept at budgeting and forecasting to optimize operational efficiency and maximize revenue growth.

WORK EXPERIENCE

Stadium Configuration Specialist
10/2024 - Present
FIFA (International Federation of Association Football) , Miami, FL
• Built, maintained, and updated seating plans for over 12 venues within the FIFA ticketing system, ensuring 100% accuracy for all spectator seats and adapting to operational changes throughout tournament phases
• Strategically configured spectator flows, price categories, and seat allocations across high-capacity venues across 148 matches, collaborating cross-functionally with venue operations, security, and event management teams to optimize crowd movement and maximize revenue potential
• Analyzed and validated architectural maps against ticketing system layouts, conducting several onsite seat inspections to identify discrepancies and implement corrective actions proactively
• Oversaw inventory management processes by executing comprehensive quality assurance audits on ticket quotas and seat allocations, ensuring 100% compliance with FIFA standards and enhancing operational efficiency through streamlined additional ticket request workflows
Events Partner Manager
10/2022 - 10/2024
The Sports Facilities Companies , Tampa, FL
• Managed over $5,000,000 annual events budget including tracking profit and expenses resulting in a 44% increase in profit over the course of one year
• Facilitated and executed tournaments with budget ranges of $20,000-$100,000 attracting over 4,000 unique teams and 70,000 spectators
• Managed logistics of event planning, including contract signing, deposit coordination, venue booking, staff travel, lodging coordination, and ticketing
• Administered event registration website and tracked check and online registration payments through Advanced Event Systems software for over 46,000 athletes
• Generated $50,000 in sponsorship revenue by crafting sponsorship proposals, facilitating internal and external communications, and executing sponsorship activations
• Developed a marketing plan for creating a social media presence which increased the company’s website traffic by 30%
Brand Innovation Manager
09/2022 - 10/2022
On My Way Recruiting , Orlando, FL
• Evaluated and maintained a database of over 300 prospects by systematically analyzing film, identifying key player attributes, and aligning evaluations with coaches' depth chart needs, leading to a 25% faster recruitment cycle
• Developed a 2–3 year brand expansion strategy by researching market trends, prospect engagement data, and competitor analysis, positioning the company for a projected 40% growth in outreach capabilities
• Directly accelerated athlete exposure by reviewing player film, crafting individualized promotional content, and marketing athletes through On My Way Recruiting's social channels, resulting in a 75% increase in athlete inquiries from college programs
• Collaborated with community representatives and local employers to build new partnerships and fundraising opportunities, expanding the association's sponsorship pipeline by 20%
Premium & Group Sales Associate
04/2022 - 08/2022
Florida Citrus Sports , Orlando, FL
• Communicate with members and track member accounts, activity, sales process through Salesforce CRM and Ticketmaster’s Archtics ticketing software
• Monitor ticket inventory daily and provide high end service for suite holders including but not limited to renewals, collection of payments, and reviewing executed suite contracts
• Execute pre-game group experiences for live events including verifying parking passes, fulfilling staffing needs, and updating group experience itinerary
• Actively prospect to new customers via cold calling, incoming venue inquiries, prospect emailing campaigns, and direct marketing campaigns
• Generate premium sales revenue of over $80,000 through closing sales of premium packages and group hospitality packages to business and groups
Leasing Coordinator
01/2021 - 09/2021
American Campus Communities , Tallahassee, FL
• Produce and modernize marketing content through social media platforms for vacancies and renewal efforts in order to attract potential residents; gaining over 4,000 followers
• Increase leasing application closing by 40% by utilizing Salesforce to evaluate lead activity and follow up tasks
• Conduct lease signing, verify background check, collect certified funds, distribute keys, schedule move-in/out, utilities connection information, and conduct a final walk through
• Execute on site property tours, highlight community amenities and property features gaining over 800 signed contracted leases within 8 months

EDUCATION

Master of Science in Sport Management
05/2021
Florida State University , Tallahassee, FL
Bachelor of Science in Sport Management
05/2019
Florida State University , Tallahassee, FL

SKILLS