Giorgi Tediashvili

Tbilisi, Tbilisi, Georgia

LinkedIn: LinkedIn

PROFESSIONAL SUMMARY

Marketing & Communications Lead driving product positioning and go-to-market strategy in a scaling tech environment. Leading teams responsible for launch communication and product marketing execution.

WORK EXPERIENCE

Marketing & Communications Lead

01/2025 - Present

EXTRA SAFE , Global

Marketing Project Manager - Internal Brand & Communications

01/2022 - 01/2024

Liberty Bank , Tbilisi, Georgia

• Led employer branding communications with HR and PR across LinkedIn, Facebook, blogs, career fairs, and university events.

• Designed recruitment-focused campaign strategies in collaboration with HR, translating regional and branch-level hiring needs into targeted audiences and messaging.

• Planned and led integrated EB campaigns (OOH, QR, SMS, Meta Ads) in collaboration with the campaigns team and agency, generating 4,700+ leads per quarter.

• Owned culture-driven storytelling for Liberty Careers, aligned with the company’s EVP pillars.

Editorial Contributor

04/2019 - 07/2022

Diplomat Magazine , Tbilisi, Georgia

• Wrote feature articles and in-depth interviews with leading cultural and public figures.

• Produced ghostwritten profiles and long-form editorial pieces across multiple issues.

• Contributed to The Big Ideas, a special joint edition with The New York Times.

Senior Social Media Manager

07/2020 - 12/2021

Imedi TV , Tbilisi, Georgia

• Led social media and digital content strategy for flagship prime-time shows (Got Talent Georgia - Season 9, Dancing with the Stars - Season 10) across Facebook, Instagram, YouTube, TikTok, and web platforms, generating multi-million reach during broadcast seasons.

• Managed a 6-person on-site team (video editor, photographer, social media assistant, and influencer hosts) to deliver real-time coverage and coordinate digital activity during live broadcasts.

• Produced Facebook Live segments during TV ad breaks and managed YouTube Premiere releases, with full episodes generating millions of organic views, including episodes exceeding 8M views.

• Supported promotional campaigns for key broadcast moments.

Social Media Content Manager

08/2019 - 12/2021

Liberty Bank , Tbilisi, Georgia

• Managed social media communication for Liberty Careers and Liberty Business, working with HR and business-line stakeholders.

• Built Liberty Careers’ structured employer-brand presence with storytelling frameworks, interview-based content, and talent-focused messaging.

• Managed Liberty Business content promoting SME loans, business mobile banking, agro financing, and small-business success stories.

• Developed platform-specific content formats, post lines, and short-form brand messaging aligned with bank guidelines.

• Managed basic paid promotion and channel analytics to support campaign performance and page growth.

EDUCATION

MSc Marketing

09/2023 - 06/2025

Corvinus University of Budapest , Budapest

MA Intercultural Communication Studies

09/2018 - 06/2020

Shanghai Theatre Academy , Shanghai

BA Arts Management

09/2011 - 05/2015

TAFU , Tbilisi