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Responsible for All India sales and marketing strategy for Generics Division with full business oversight
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Owned P&L for ₹150+ Cr business, driving consistent YoY growth and improving contribution margins
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Tracked and improved EBITDA and GC% through pricing correction, trade scheme optimization, and product mix restructuring
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Optimized product portfolio mix, focusing on high-margin SKUs and discontinuing low-contribution products
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Built and led 70+ member national sales & marketing team, improving productivity and coverage expansion
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Launched 100+ brands/products, generating ₹30 Cr business within 24 months
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Strengthened All India distribution network with CFA & Super Distributors, expanding reach to 7,000+ stockists
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Implemented national MIS dashboards for real-time tracking of sales, secondary, inventory, and scheme ROI
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Coordinated cross-functionally with SCM, Regulatory, CQA, Purchase, Design Studio, and Finance