Justice Carissimi

[email protected] • 313.910.8851 • Auburn Hills, MI

LinkedIn: www.linkedin.com/in/carj/

PROFESSIONAL SUMMARY

Marketing Media Assistant with proven experience in verifying TV and digital media accuracy, supporting media buyers, and managing campaign data. Skilled in utilizing CoreDirect and PD360 for media tracking and reconciliation, with a strong focus on maintaining organized reports and facilitating effective communication between vendors and internal teams. Committed to ensuring seamless media operations and contributing to successful marketing outcomes.

WORK EXPERIENCE

Marketing Media Assistant

04/2024 - 01/2026

CNO Financial , Remote

• Verified TV and digital media ran correctly and gathered weekly pre- and post-logs to check for discrepancies

• Assisted Media Buyers with data entry, station setup, trafficking, media orders, and vendor communication

• Utilized CoreDirect and PD360 to track, reconcile, and monitor media activity

• Participated in internal and external weekly calls to review campaign and production results

• Supported telemarketing management by allocating, tracking, and distributing 800 numbers to call centers

• Maintained organized reports and spreadsheets for media performance

Account Coordinator

10/2021 - 11/2023

iHeartRadio , Remote

• Responsible for invoicing clients and ensuring that accounts are paid

• Created reports that analyze billing by market spend, ad performance, and demographics reached for different radio stations nationwide

• Received advertisement information through an internal server and verifies that accuracy and manually makes changes as required

• Facilitated B2B communication between radio stations and advertisers to verify advertisements are run to the satisfaction, sent out invoices, and responds to any invoicing disputes

• Reviewed ad performance during the previous week with ad agencies and determined how to schedule the ads based on the results of these meetings

Administrative Coordinator

05/2021 - 09/2021

Lake Orion Downtown Development Authority , Lake Orion, Michigan

• Created unique content utilizing Canva and distributed it through SnapRetail to all subscribers within the community

• Compared and approved quotes from contractors for initiatives that improved the aesthetics of the downtown business district

• Compiled PDF packets of all current events to keep community members informed and for archival purposes

• Utilized WordPress to update the community website

• Engaged with local businesses on a frequent basis to maintain positive relationships and increase support for community events

Advertising Traffic Coordinator & Social Media

01/2017 - 03/2021

ABC Warehouse , Pontiac, Michigan

• Collaborated on the creation of scripts distributed to advertising agencies. Approved the advertisements sent back from the agencies and approved them to be run on television and radio stations through Michigan and Indiana

• Managed marketing for 40 locations including running google accounts, social media accounts, updating promotional items on the website, and maintaining correct hours and business information on google

• Engaged with customers via social media to receive and respond to feedback and complaints to help ensure customer satisfaction

• Contracted suppliers for sales and promotional events for the Midwest market

• Ran creative campaigns on social media and monitored the SEO and web traffic metrics. Reported on ROI to assess effectiveness of the campaigns

EDUCATION

Bachelor of Arts

01/2011 - 01/2015

Western Michigan University , Kalamazoo, Michigan