LEOPOLDO LANZONI

[email protected] • +39 3349893816 • Via Cesare Bazzani, 188

LinkedIn: https://www.linkedin.com/in/leopoldo-lanzoni/

PROFESSIONAL SUMMARY

Marketing and Data Analytics professional with over 3 years of experience in campaign management, digital marketing strategies, and data-driven decision making. Proven track record in optimizing marketing performance and driving customer engagement through targeted campaigns and advanced analytics tools.

WORK EXPERIENCE

THP Activation Analyst

01/2023 - Present

British American Tobacco , Rome, Italy

• Agency management and coordination

• Retail Marketing

• Design implementation and management of brand stands and physical sales materials

• Management and communication of promotional brand changes on a national scale

• Commercial activations for Glo and Vuse

• Analysis and launch of new projects for Glo and Vuse brand (Virtual Reality)

Consumer Activation – Internship

07/2022 - 01/2023

British American Tobacco , Rome, Italy

• Implementation of physical sales channels

• Monitoring performance of physical sales channels

• Collaboration for national projects

Junior Ad Operations – Internship

11/2021 - 07/2022

Azerion , Milan, Italy

• Strategic planning and management of advertising campaigns

• Budget allocation and optimisation

• Creatives implementation for brands

Freelance Copywriter

11/2021 - 06/2022

BrandMe , Milan, Italy

• Articles on digital marketing (SEO writing) and copywriting for LinkedIn posts

Virtual Internship

09/2020 - 11/2020

Ernst & Young

• Study and analysis of financial frauds

EDUCATION

Master in Data Analytics & Marketing Intelligence

01/2022 - 05/2022

24Ore Business School , Rome, Italy

Master in Digital Communication, Content & Social Media Marketing

04/2021 - 11/2021

24Ore Business School , Rome

Master’s degree in Management

09/2018 - 09/2020

Luiss Guido Carli University , Rome, Italy GPA: 110/110

Bachelor's degree in Economics and Business Management

09/2014 - 06/2018

Roma Tre University , Rome

Classical High School Diploma

09/2009 - 07/2014

Liceo Classico Francesco Vivona

SKILLS

CERTIFICATIONS

The Fundamentals of Digital Marketing

01/2022

Google Digital Garage

Social Marketing Certification

08/2021

Hootsuite Academy

Hootsuite Platform Certification

08/2021

Hootsuite Academy

Yahoo DSP Certification

01/2022

Yahoo