Mani Bharathi M

[email protected] +916381133438

PROFESSIONAL SUMMARY

Results-driven Digital Content Specialist with extensive experience in managing and optimizing digital assets for e-commerce and streaming platforms. Successfully improved content accuracy by 30% through meticulous metadata validation and quality checks, ensuring compliance with Prime Video guidelines. Proven track record of coordinating cross-functional teams to resolve content issues swiftly, maintaining a 99% adherence to SLA timelines. Passionate about leveraging SEO optimization and attention to detail to enhance user experience and drive engagement for clients in diverse markets.

WORK EXPERIENCE

E-Commerce & Digital Content Creator/Analyst/Speciaist/ catalogue Management.
03/2023 - Present
Freelancing , Chennai
Led end-to-end Amazon product listing management, including content creation, keyword optimization, and performance tracking.
Executed advanced keyword research using Helium 10, improving organic search visibility and product discoverability.
Developed conversion-focused product titles, bullet points, descriptions, and backend search terms aligned with Amazon SEO best practices.
Supported setup and optimization of Amazon Sponsored Ads (PPC) campaigns to improve ACOS and maximize return on ad spend (ROAS).
Monitored inventory levels and sales velocity to prevent stockouts and optimize replenishment planning.
Analyzed performance metrics (CTR, CVR, impressions, sales trends) to identify growth opportunities and implement data-driven improvements.
Collaborated with sellers to enhance brand positioning through improved visual content (product images & videos).
Tools & Technical Skills
Amazon Seller Central | Helium 10 | Amazon PPC | Microsoft Excel (VLOOKUP, Pivot Tables) | SEO Optimization | Product Listing Strategy | Performance Analytics
Digital Content Associate
02/2020 - 10/2022
Amazon , Chennai
Managed end-to-end content QC and catalogue hygiene for Prime Video and IMDb, validating metadata and digital assets to maintain accurate on-platform presentation and discoverability.
Created, verified, and updated metadata fields (title, synopsis/description, genre/category, cast/crew, language, release dates) to meet internal publishing standards and reduce customer-impacting errors.
Performed detailed QC of key art/images, audio/video associations, and subtitle/caption readiness; ensured compliance with internal guidelines prior to publishing and after fixes.
Executed ingestion/publishing workflows via internal CMS; monitored work queues, prioritized by SLA, and ensured timely delivery of launches, updates, and refresh cycles.
Maintained high throughput (130–160 titles/day) while achieving 99.9% SLA adherence through structured task planning, checklist-based validation, and fast turnaround on rework.
Sustained a 0.05 defect rate by applying preventive checks, performing root-cause spotting for repeat issues, and completing post-fix re-validation before closure.
Owned issue triage and resolution by raising, tracking, and following up on tickets with internal Tech/Support teams; documented clear defect details to speed up turnaround.
Coordinated with Localization stakeholders to support regional/global markets, validating language metadata and subtitle/caption alignment for localized releases.
Mentored and supported new joiners on SOPs, QC expectations, and tool usage; helped improve team consistency on quality and SLA performance.
Used advanced Excel (VLOOKUP, Pivot Tables, filters, conditional formatting) for tracking, reconciliation, and audit reporting to improve data accuracy and defect visibility.
Recognition & Tools
Received monthly awards/recognition for performance and quality (as applicable, you can name the award if you remember the exact title).
Tools: Amazon Internal Tools MS Excel (VLOOKUP, Pivots, filters, conditional formatting), MS Word, internal CMS, internal ticketing systems.
Branch sale officer
04/2019 - 10/2019
HDFC Bank , Chennai
Retail Branch Banking operations, customer KYC verification along with re-KYC
verification and transactions history quires
Handling Branch Sales for products like personal loan, business loan, auto loan, credit
card and providing all banking deliverables to the customers
Fund transferring through RTGS, NEFT and Inward and outward transactions
Providing Customer support service inside the branch to the walk-in customers
Opening new saving, current accounts and NRE-NRO accounts
Handling customer data such as passbook and digital data of the customer, providing
attestation for their customer banking needs
Financial Advisor
09/2017 - 01/2019
Emirates NBD , UAE
Spearheaded direct sales initiatives as a Direct Selling Agent (DSA) for Emirates NBD
Bank
Assisted in the establishment of Salary Accounts for employees, enhancing bank-client
Addressed customer services inquiries with focus on banking solutions
Tie up small level organizations to the bank to help the employees in opening salary
account and access all banking needs
Selling credit card, personal loan, auto loan business loan etc
Business Development Executive
12/2015 - 07/2017
Planman HR Pvt Ltd , Chennai
Spearheaded HR solutions delivery, catering to diverse client requirements
Excelled in business development through strategic cold calling to HR and CEO-level
executives, identifying manpower and payroll needs
Negotiated and secured contracts with SMEs for comprehensive payroll management
services
Managed employee attendance, insurance, and provident fund accounts with
meticulous attention to detail
Ensured timely and accurate salary disbursement post cost analysis

EDUCATION

BCA Computer Application
06/2011 - 04/2015
SRM University , Chennai

SKILLS

Technical Skills: Content Creation, SEO Optimization, Digital Publishing, Quality Control, Ecommerce Analytics, Gemini-Nano Banana
Soft Skills: Time Management, Attention to Detail, Problem Solving, Adaptability
Tools: Adobe Photoshop, Adobe Premiere Pro, CMS Tools, Helium10, Google Analytics, Canva, Gemini-Nano Banana, Grok, Flow TV AI, GPT
Other: Photo Editing, Video Editing, Audio Editing, Graphic Design, Amazon Marketplace Knowledge

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