Mehak

[email protected] • 7291890125

PROFESSIONAL SUMMARY

Results-driven Digital Marketer with proven expertise in SEO, Google Ads, Facebook Ads, Social Media, Email Marketing, and Content Writing. Successfully boosted website rankings by 30% and increased ad campaign ROI by 25% while working at Techpranee Digital Agency and Varnika Software Pvt. Ltd. Adept at crafting data-driven strategies that enhance online presence and accelerate business growth. Passionate about leveraging innovative marketing techniques and continuous learning to deliver measurable results and exceed client expectations.

WORK EXPERIENCE

SEO Executive
04/2025 - Present
Varnika Software Pvt. Ltd. , Rajendra Nagar, Gaziabad
• Led comprehensive SEO initiatives including on-page, off-page, and technical optimizations, resulting in a 30% increase in organic search rankings within 6 months
• Developed and managed targeted Google Ads and Facebook Ads campaigns, driving a 25% growth in qualified traffic and a 15% boost in lead generation
• Created and executed engaging social media content strategies across multiple platforms, increasing audience engagement by 40% and brand awareness
• Analyzed campaign performance using advanced analytics tools to optimize ROI, achieving a 20% reduction in cost per acquisition
• Collaborated cross-functionally with web development and marketing teams to implement SEO improvements and digital marketing strategies, enhancing website performance and user experience
Digital Marketing Intern
10/2023 - 12/2024
Techpranee Digital Agency , Hyderabad, Telanagan
• Led comprehensive SEO initiatives including keyword research and on-page/off-page optimization, resulting in a 25% increase in organic traffic within 3 months
• Managed and optimized Google Ads and Facebook Ads campaigns, achieving a 30% boost in lead generation and reducing cost-per-lead by 15%
• Developed and executed social media content strategies that increased audience engagement by 40% across multiple platforms
• Authored SEO-friendly blogs and website content, enhancing brand visibility and contributing to a 20% rise in website sessions
• Supported email marketing campaigns through targeted content creation and performance analysis, improving open rates by 12%
• Collaborated on client projects such as Havenify, delivering tailored digital marketing solutions that enhanced client brand presence and customer acquisition

EDUCATION

B.A. Honours
03/2023 - 11/2026
Sol, Delhi University , New Delhi, Delhi 110021
12 CBSE
07/2021 - 07/2022
Sarvodya Kanya Vidyalya No.-2 Yamuna Vihar , Yamuna Vihar, Delhi-110053
10 CBSE
07/2019 - 07/2020
Govt. Sarvodya Kanya Vidyalya No.-2 Yamuna Vihar , Yamuna Vihar, Delhi-110053

SKILLS

Technical Skills: On-Page SEO, Off-Page SEO, Email Marketing, Social Media Marekting, Meta Ads, Google Ads

PROJECTS

Nexterior 🔗
Technologies: Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Google Search Console, Hootsuite, A/B Testing Tools
• Led end-to-end SEO strategy for the Nexterior website, implementing on-page optimizations and comprehensive keyword research using tools like SEMrush and Google Search Console to increase organic search visibility
• Developed and scheduled targeted social media campaigns on Instagram and Facebook using Hootsuite, resulting in a 30% growth in follower engagement and brand awareness
• Designed and managed Google Ads and Facebook Ads campaigns with A/B testing and conversion tracking, generating a 25% increase in qualified leads and improving cost-per-acquisition by 15%
• Authored SEO-optimized blogs, website content, and promotional copy to enhance user engagement and support inbound marketing efforts
• Utilized Google Analytics and Facebook Insights to monitor campaign performance, analyze user behavior, and implement data-driven optimizations that boosted ROI by 20%
Project 14 🔗
Technologies: Google Analytics, Google Search Console, SEO tools (Ahrefs, SEMrush), Content Management Systems (CMS), Page speed optimization tools (Google PageSpeed Insights)
• Led comprehensive SEO strategy development including detailed keyword research and content optimization to increase organic search visibility and user engagement
• Utilized Google Analytics and Google Search Console to monitor website performance, identify traffic trends, and implement data-driven improvements enhancing site speed, structure, and user experience
• Executed on-page and off-page SEO tactics such as meta tag optimization, internal linking architecture, and backlink acquisition, resulting in a measurable increase in targeted keyword rankings and lead generation
Starryshine 🔗
Technologies: Google Search Console, SEMrush, Google Ads, Facebook Ads Manager, Google Analytics, Facebook Insights, Hootsuite, Content Management Systems (CMS), A/B Testing Tools
• Led comprehensive SEO strategy for Starryshine website, implementing on-page, off-page, and technical SEO optimizations using tools like Google Search Console and SEMrush to improve organic search rankings
• Developed and optimized SEO-friendly product descriptions, blogs, and website content leveraging keyword research and content management systems, resulting in a 30% increase in targeted organic traffic
• Managed and optimized Google Ads and Facebook Ads campaigns through A/B testing and audience segmentation, achieving a 25% increase in lead generation and improved cost-per-acquisition
• Created and scheduled engaging social media content across platforms using tools such as Hootsuite, boosting brand awareness and user engagement by 40%
• Utilized Google Analytics and Facebook Insights to track campaign performance, analyze user behavior, and provide data-driven recommendations that enhanced ROI by 20%
• Collaborated cross-functionally with marketing and design teams to align SEO and advertising strategies with overall business goals, ensuring consistent brand messaging and maximizing impact