NAVEEN BAKSHI

[email protected] • +91-9840340321 • Mumbai
LinkedIn: www.linkedin.com/in/naveen-bakshi-754832150

PROFESSIONAL SUMMARY

Data Scientist with 4+ years of experience delivering analytical and machine learning solutions across Advertising and Financial domains. Skilled in Python, SQL, Power BI, and Azure Databricks for building data-driven models and dashboards that influence multi-million-dollar business decisions. Proven ability to translate data into actionable insights for sales, marketing and leadership teams.

WORK EXPERIENCE

Data Scientist
04/2021 - Present
LTIMindtree Ltd , Mumbai, India
• Worked for one of the world’s leading search engine and digital advertising platforms
• Designed and deployed analytical frameworks to measure the effectiveness of sales pitches using Difference-in-Differences (DID) methodology on advertiser KPIs (Impressions, Clicks, Revenue)
• Built unsupervised clustering models (K-Modes, DBSCAN) using Python (Pandas, Scikit-learn) to identify test-control advertiser groups across verticals like Autos, BFSI, Healthcare, and Travel
• Processed and analyzed large-scale ad datasets (millions of rows, thousands of advertisers) using SQL and Azure Databricks for data transformation and modeling
• Automated Power BI dashboards for sales teams and leadership to visualize ROI impact, vertical performance, and package effectiveness
• Collaborated with data engineers and client analytics leads to refine control-test mappings and optimize campaign evaluation accuracy
• Delivered insights that improved sales pitch success rates and helped leadership identify high-ROI strategies for advertiser engagement
Analytics Intern – Machine Learning
11/2020 - 02/2021
Aureus Analytics , Mumbai, India
• Automated ML algorithms to predict customer risk profiles and detect potential fraudulent claims, improving accuracy and reducing claims settlement time
• Designed and deployed predictive models using Python and ML libraries, directly contributing to process efficiency
Business Analytics Intern
03/2019 - 06/2019
DBS Bank (Development Bank of Singapore) , Mumbai, India
• Automated performance reporting using SAS Enterprise Guide, generating daily/weekly insights for the leadership team
• Reduced manual reporting effort and ensured consistent, timely delivery of analytical summaries

EDUCATION

Tech MBA (AI & Analytics)
07/2026
Indian Institute of Technology Jodhpur
Applied Business Analytics (Certificate)
10/2022
Indian School of Business GPA: 96.8%
Bachelor Of Technology (Computer Science)
05/2019
SRM Institute of Science and Technology , Chennai GPA: 72.51%
HSC
05/2015
Mithibai Junior College GPA: 62.33%
ICSE
05/2012
Chatrabhuj Narsee Memorial School GPA: 81.00%

SKILLS

Technical Skills: Python, SQL, C++, Pandas, Scikit-learn, TensorFlow, Computer Vision, Clustering, A/B Testing, Difference-in-Differences, Predictive Modeling, Feature Engineering, Statistical Analysis, Machine Learning, Data Wrangling
Soft Skills: Complex Problem Solving, Quick Learner, Independent Worker, Team Collaboration, Analytical Thinking, Adaptability
Tools: Power BI, SAS, Azure Databricks, SQL Server, IBM Tools for Data Science, Jupyter Notebook, Git, VS Code, Azure
Other: Coursera Data Science Certification, Agile Methodology, Microsoft Search Advertising Certification

PROJECTS

Data Driven Feature Selection for Machine Learning Algorithms
• Reduced model complexity using convolutional feature selection and predictive modeling
Constructing knowledge taxonomy from e-learning portal for higher learning institutions 🔗
• Published in IJEAT volume 8 issue 4 (April 2019)
YOLO Object Detection using TensorFlow 🔗
Technologies: TensorFlow
• Published in IJSRD, Vol. 6 Issue 2 (2018)
Virtual Simulation of Self-Driving Car
• Published in IJRDT, Vol. 9 Issue 4 (2018)

CERTIFICATIONS

Microsoft Advertising Search Certification
IBM Tools for Data Science (Coursera)
Coursera