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Managed data regulations access and deletion requests compliant with CCPA and GDPR, ensuring adherence to privacy regulations
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Implemented actionable alerts via Adobe Paces Service to track customer visits and engagement, enhancing understanding of customer behavior
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Hands-on experience in data modeling, schema extension, and event-based communication channels including SMS, push notifications, and emails
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Developed inbound and outbound workflows for data management in SFTP/ S3 and technical workflows in ACS/ACC
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Executed both simple and complex email, SMS, and push notification campaigns, leveraging Adobe Campaign and other platforms
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Integrated mobile apps for push notifications, INFOBIP for SMS, MDM for SFTP, and AAM for enhanced campaign effectiveness
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Managed end-to-end marketing campaigns, from targeting and setup to testing and monitoring production campaigns
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Executed IP warming for setting up in test and production instances, ensuring optimal deliverability
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Implemented subscription and unsubscription processes for various services in ACS through landing pages