Neha Anand

[email protected] • +91 8762343472 • Bengaluru, India
LinkedIn: www.linkedin.com/in/neha-anand-0262b029a

PROFESSIONAL SUMMARY

I am a creative and analytical BBA student specializing in Finance and Marketing Analytics, with hands-on experience in business operations, digital marketing, and financial planning. Skilled at combining analytical insights with strategic storytelling to drive business and brand growth. Passionate about contributing to Alehar’s marketing and strategy initiatives through data-driven problem-solving and creative execution.

WORK EXPERIENCE

Business Operations Intern
05/2025 - 07/2025
Vinyasa India , Tiptur , Karnataka
• Implemented Excel-based inventory and digital POS systems, boosting operational efficiency by 20%
• Managed Instagram CRM for 75,000+ followers, enhancing customer engagement and query resolution
• Streamlined vendor coordination, fabric sourcing, and GST documentation, reducing delays by 15%
• Strengthened cost control and marketing communications, contributing to improved profit margins
Member – Costume Design and Budget Management
07/2024 - Present
Ozark Productions, Christ University Theatre Wing
• Managed ₹35,000+ semester budgets, optimizing procurement and reducing costs by 10%
• Negotiated vendor contracts to ensure timely delivery and cost efficiency
• Streamlined budgeting processes using financial planning tools, enhancing accuracy and tracking

EDUCATION

Bachelor of Business Administration – Finance & Marketing Analytics
06/2024 - 05/2027
Christ University , Bengaluru GPA: 3.1/4

SKILLS

Technical Skills: Financial Analysis, Marketing Analytics, Business Strategy, Market Research, Digital Marketing, Basic Python, CRM Management
Soft Skills: Analytical Thinking, Strategic Communication, Collaboration, Creativity
Tools: Excel, Canva, Wix, Google Analytics

PROJECTS

Sustainable Brand and Digital Marketing Strategy
Technologies: Wix
• Developed a sustainable fashion brand model integrating creative marketing with financial strategy.
• Built a Wix-based e-commerce prototype and executed blog and email marketing campaigns.
• Used analytics to track audience engagement and improve content performance.
Marketing Analytics – Nykaa Consumer Behavior Survey
• Conducted data-driven research on spending behavior and brand perception using survey analysis.
• Applied statistical and marketing analytics tools for actionable consumer insights.

CERTIFICATIONS

Finance of Mergers & Acquisitions: Valuation and Pricing
10/2025
Wharton (Coursera)
Finance of Mergers & Acquisitions: Designing an M&A Deal
10/2025
Wharton (Coursera)
Fundamentals of Digital Marketing
08/2025
Google