Prachi Deshmukh

[email protected] • +91 73042 14350
LinkedIn: linkedin.com

PROFESSIONAL SUMMARY

Sales operations and enablement leader with 15+ years of experience driving sales transformation, analytics-driven decision-making, and CRM adoption across global consulting and professional services firms. Proven track record of leading large cross-functional teams, modernizing go-to-market processes, and delivering revenue-impacting insights through technology, process, and behavior change.

WORK EXPERIENCE

Associate Director, Clients & Industries
04/2019 - Present
PwC India
• Directed integration of sales, finance, and CRM analytics, giving leadership real-time visibility into performance metrics, driving 15% faster forecasting accuracy
• Implemented Salesforce Risk Module, migrating processes from legacy systems and cutting manual reporting time by 30%
• Launched global Salesforce rollout for 20,000+ users, delivering change management and tech adoption plans that achieved target utilization in record time
• Led data-driven process redesigns and CRM integrations that improved sales pipeline quality and reporting reliability by 20%
• Built leadership collaboration program spanning 800+ executives, resulting in a 7% uplift in cross-functional deal activity
Business Development Manager
05/2017 - 04/2019
PwC Vietnam
• Built and mentored a new BD organization from zero to full operational maturity, increasing market share through structured key account programs
• Re-engineered client engagement and feedback systems, achieving 36% response rate and creating a continuous improvement loop based on C-suite insights
• Revamped key account management frameworks, boosting pipeline growth by 10% and increasing client retention through insights-led interventions
• Project-managed sales transformation across practice lines — facilitating training, sales coaching, and gamified adoption campaigns with measurable behavioral impact
• Co-led design thinking workshops to shape national growth strategy and prioritize customer-centric transformation opportunities
Pursuits Manager
03/2015 - 05/2017
PwC India
• Rolled out enterprise-wide sales transformation program, embedding new pursuit methodologies and tools to increase deal conversion rate by 45%
• Provided enablement and coaching for 8+ high-value pursuits, collectively generating USD 50M+ in new wins
• Introduced incentive programs driving organization-wide cross-sell behavior, resulting in 25% growth in multi-service deals within one year
Assistant Manager, Business Development
10/2011 - 02/2015
Knight Frank India
• Developed a 3-year business expansion strategy backed by deep market analytics and competitive benchmarking, contributing to USD 2M in new business
• Implemented structured client segmentation and targeting models to increase BD efficiency and improve hit rates on strategic pursuits
Senior Engineer, Business Development
05/2006 - 10/2010
Shapoorji Pallonji & Co. Ltd.
• Led feasibility and market-entry studies into new sectors (Oil & Gas, Power) resulting in successful diversification opportunities across three regions
• Pioneered alternate contracting models (design-build, cost-plus partnerships), strengthening client alliances and expanding high-margin revenue segments

EDUCATION

MBA
01/2012
Warwick Business School, United Kingdom
B.E. Civil Engineering
01/2005
VJTI (Mumbai University), India

SKILLS

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