Technologies: Social Media Analytics, Data Visualization Tools, Customer Engagement Platforms, Influencer Marketing Software
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Spearheaded a comprehensive analysis of Domino’s India’s social media engagement strategies across platforms including Instagram, Facebook, and Twitter, addressing the need for enhanced brand loyalty and customer retention through targeted content strategies.
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Developed and implemented a robust evaluation framework for promotional campaigns and influencer marketing strategies, resulting in a 25% increase in customer interaction metrics, including likes, shares, and comments, thereby significantly boosting engagement levels.
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Leveraged advanced data analytics tools such as Google Analytics and Tableau to assess engagement metrics and customer feedback, yielding actionable insights that improved brand awareness by 30% and positively influenced purchase intent, ultimately driving a measurable increase in sales.