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Provided leadership and direction to the multicultural sales team of 15 people as Key Account Manager reporting to the General Manager Sales
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Planned and executed comprehensive sales strategy to successfully ignite growth and profits.
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Spearheaded and Grew sales from 160 MT to 220MT. Consistently achieved target of AED. 4.2 Million p.m
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Revitalized and strengthened key account relationships, which accelerated revenue growth and improved, market position.
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Realized total sales growth of 40%. Increased market share from 14% to 28%. Positioned the company as the major distributor of the Dairy products.
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Achieved Corporate Objectives in market and maintained market share, for the products and business development by analyzing and cross checking competitor’s product activity.
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Performed market research to identify market opportunities for new and existing products.
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Maintained hands-on responsibility for cold calling to initiate and develop new business and grow accounts. Managed 14 Major Key Account Chains, Retail Stores & 2 Distributors (1 for Abu Dhabi & 1 for Northern Emirates) in U.A.E.
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Lead new product launches, sales/ performance/ profitability forecasting for the products handled, merchandising, tactical promotional campaign planning and execution. Managed price negotiations, brand placement, budgeting, P & L Management, sales forecasting, business assessment and development.
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Developed and maintained positive and professional relationship with Key Accounts. Performed regular visits to Key Accounts, reaffirming business relationships, to promote product and boost sales.
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Recruited, trained, inspired and developed a top-performing sales team, focused on achieving and surpassing company goals and customer expectations for this company.