SAJID AHMED

[email protected] +971562695697 Dubai, UAE

PROFESSIONAL SUMMARY

Results-driven professional with 9+ years of experience in FMCG export sales and operations across MENA region. Expertise in lead generation, negotiations, market expansion, distributor management, and revenue growth, with a strong track record of improving profitability through strategic sales and pricing initiatives. Skilled in stakeholder management, logistics optimization, and building long-term client relationships to drive sustainable business growth.

WORK EXPERIENCE

Export Lead
09/2025 - Present
SAFCO International , Dubai- UAE
Managing end-to-end export sales operations across multiple markets including MENA & UK
Handled complete export documentation: quotations, invoices, packing lists, B/L, COO, COA, and proforma invoices
Coordinated with Dubai Chamber of Commerce for food certification and compliance requirements
Oversaw shipping line coordination, container planning, and loading operations
Managed inventory, stock arrangement, and dispatch planning to ensure timely deliveries
Developed and expanded distributor and supplier network, including onboarding new suppliers
Conducted market expansion activities and identified new business opportunities across regions
Represented the company at Gulfood exhibitions, handling marketing presentations and client engagement
Built strong relationships with international clients and key stakeholders
Ensured compliance with international trade regulations and export standards
Built and maintained strong relationships with key accounts and international clients, ensuring long-term partnerships
Conducted market research and competitor analysis to identify growth opportunities and optimize pricing strategies
Collaborated with cross-functional teams to ensure smooth execution of export operations
Monitored sales performance and implemented data-driven strategies to achieve targets
Negotiated commercial terms, pricing, and contracts with international clients to maximize profitability
Supported product launches and promotional activities in export markets to enhance brand visibility
Export Sales Manager
03/2024 - 08/2025
Safa Al Jazeera GT , Dubai- UAE
Managed Key Accounts: Successfully handled major retail chains and supermarkets, ensuring strong business relationships and consistent sales growth
Developed and implemented effective sales strategies to increase market share and achieve sales targets
Coordinated with marketing teams to plan and execute promotional activities, boosting product visibility and sales
Analyzed sales data and market trends to identify opportunities for growth and areas for improvement
Negotiated contracts and agreements with key clients, ensuring favorable terms and long-term partnerships
Monitored inventory levels and coordinated with supply chain teams to ensure timely product availability
Maintained strong relationships with key clients, addressing their needs and resolving any issues promptly
Led and mentored a team of sales representatives, providing guidance and support to achieve team objectives
Conducted market research to stay updated on industry trends and competitor activities
Prepared regular reports on sales performance, market conditions, and client feedback for senior management
New accounts generation and relationship building Implemented new pricing strategies, resulting in an overall profit increase
Designed and executed new schemes (QPS) for product line, increasing the team salesconversion rate
Boosted food product sales by introducing package deals and promotional offers
Area Sales Manager
05/2018 - 02/2024
Mother Dairy Pvt Ltd , Pune-India
Increased territory sales by 25% by leveraging a unique marketing
strategy.
Identified market trends via detailed analysis and adjusted
inventory allocation, accordingly, resulting in a 15% decrease in
clearance markdowns.
Optimized logistics operations, reducing operational costs by
10%.
Executed talent development plan for 40+ staff resulting in
enhanced performance and 5 promotions within 1 year.
Introduced a more efficient stock-take system reducing labor
hours by 20%.
Enhanced sales by adding strong distributors and channel
management of goods across territory.
Applied visual merchandising standards.

EDUCATION

MBA
08/2016 - 05/2018
Balaji Institute of Modern Management , Pune
BBM
05/2012 - 07/2015
Pune University , Pune

SKILLS

Soft Skills: Negotiation & Influencing Skills, Leadership & Team Management, Communication & Presentation Skills, Stakeholder Management
Tools: ERP Systems (SAP, Oracle ), CRM Tools (Salesforce, Zoho CRM, etc.), MS Excel (Advanced), Power BI
Other: Export Sales & Business Development, Distributor & Channel Management, Operations & Logistics, Market & Customer Insights, Financial & Analytical Skills

CERTIFICATIONS

Inventory Management
11/2022
Udemy
Certified Supply Chain Professional (CSCP)
06/2024
Udemy
International Trade Policy
03/2025
Alison

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