SAJID AHMED

[email protected] • +971562695697 • Dubai, UAE

PROFESSIONAL SUMMARY

Results-driven professional with 9+ years of experience in FMCG export sales and operations across MENA region. Expertise in lead generation, negotiations, market expansion, distributor management, and revenue growth, with a strong track record of improving profitability through strategic sales and pricing initiatives. Skilled in stakeholder management, logistics optimization, and building long-term client relationships to drive sustainable business growth.

WORK EXPERIENCE

Export Lead
09/2025 - Present
SAFCO International , Dubai- UAE
• Managing end-to-end export sales operations across multiple markets including MENA & UK
• Handled complete export documentation: quotations, invoices, packing lists, B/L, COO, COA, and proforma invoices
• Coordinated with Dubai Chamber of Commerce for food certification and compliance requirements
• Oversaw shipping line coordination, container planning, and loading operations
• Managed inventory, stock arrangement, and dispatch planning to ensure timely deliveries
• Developed and expanded distributor and supplier network, including onboarding new suppliers
• Conducted market expansion activities and identified new business opportunities across regions
• Represented the company at Gulfood exhibitions, handling marketing presentations and client engagement
• Built strong relationships with international clients and key stakeholders
• Ensured compliance with international trade regulations and export standards
• Built and maintained strong relationships with key accounts and international clients, ensuring long-term partnerships
• Conducted market research and competitor analysis to identify growth opportunities and optimize pricing strategies
• Collaborated with cross-functional teams to ensure smooth execution of export operations
• Monitored sales performance and implemented data-driven strategies to achieve targets
• Negotiated commercial terms, pricing, and contracts with international clients to maximize profitability
• Supported product launches and promotional activities in export markets to enhance brand visibility
Export Sales Manager
03/2024 - 08/2025
Safa Al Jazeera GT , Dubai- UAE
• Managed Key Accounts: Successfully handled major retail chains and supermarkets, ensuring strong business relationships and consistent sales growth
• Developed and implemented effective sales strategies to increase market share and achieve sales targets
• Coordinated with marketing teams to plan and execute promotional activities, boosting product visibility and sales
• Analyzed sales data and market trends to identify opportunities for growth and areas for improvement
• Negotiated contracts and agreements with key clients, ensuring favorable terms and long-term partnerships
• Monitored inventory levels and coordinated with supply chain teams to ensure timely product availability
• Maintained strong relationships with key clients, addressing their needs and resolving any issues promptly
• Led and mentored a team of sales representatives, providing guidance and support to achieve team objectives
• Conducted market research to stay updated on industry trends and competitor activities
• Prepared regular reports on sales performance, market conditions, and client feedback for senior management
• New accounts generation and relationship building Implemented new pricing strategies, resulting in an overall profit increase
• Designed and executed new schemes (QPS) for product line, increasing the team salesconversion rate
• Boosted food product sales by introducing package deals and promotional offers
Area Sales Manager
05/2018 - 02/2024
Mother Dairy Pvt Ltd , Pune-India
• Increased territory sales by 25% by leveraging a unique marketing
• strategy.
• Identified market trends via detailed analysis and adjusted
• inventory allocation, accordingly, resulting in a 15% decrease in
• clearance markdowns.
• Optimized logistics operations, reducing operational costs by
• 10%.
• Executed talent development plan for 40+ staff resulting in
• enhanced performance and 5 promotions within 1 year.
• Introduced a more efficient stock-take system reducing labor
• hours by 20%.
• Enhanced sales by adding strong distributors and channel
• management of goods across territory.
• Applied visual merchandising standards.

EDUCATION

MBA
08/2016 - 05/2018
Balaji Institute of Modern Management , Pune
BBM
05/2012 - 07/2015
Pune University , Pune

SKILLS

Soft Skills: Negotiation & Influencing Skills, Leadership & Team Management, Communication & Presentation Skills, Stakeholder Management
Tools: ERP Systems (SAP, Oracle ), CRM Tools (Salesforce, Zoho CRM, etc.), MS Excel (Advanced), Power BI
Other: Export Sales & Business Development, Distributor & Channel Management, Operations & Logistics, Market & Customer Insights, Financial & Analytical Skills

CERTIFICATIONS

Inventory Management
11/2022
Udemy
Certified Supply Chain Professional (CSCP)
06/2024
Udemy
International Trade Policy
03/2025
Alison

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