SHAN IBRAHIM

[email protected] • +91 9995234343 • Lubumbashi, DRC
LinkedIn: www.linkedin.com/in/shanibrahim9900

PROFESSIONAL SUMMARY

Dynamic Group Marketing Manager with 15 years of expertise driving comprehensive ATL and BTL campaigns that increased brand awareness by 35% and boosted revenue growth by 20% year-over-year. Proven leader skilled in multi-channel marketing, strategic partnerships, and budget optimization, consistently delivering ROI improvements exceeding 25%. Adept at building and guiding cross-functional teams to develop innovative marketing strategies that surpass business goals and enhance market penetration in competitive industries.

WORK EXPERIENCE

Group Marketing Manager
10/2022 - Present
TRADE KINGS GROUP , DR. Congo
• Led the development and execution of comprehensive ATL and BTL marketing strategies, driving growth and enhancing brand recognition across the DRC market
• Spearheaded TV, Radio, and OOH campaigns, resulting in a 30% increase in brand awareness within 6 months
• Orchestrated in-store activations and local promotions, increasing customer acquisition by 15% and fostering deeper community connections
• Collaborated with cross-functional teams to refine brand messaging, enhancing market presence and positioning in the competitive beverage industry
• Established strategic partnerships with local retailers and distributors, expanding distribution reach by 25%
• Managed a substantial marketing budget, optimizing spend across channels for maximum impact and measurable ROI
Asst. Manager- Marketing
08/2021 - 06/2022
HERFY FOODs , Riyadh, Saudi Arabia
• Played a key role in executing a BTL campaign that significantly increased brand awareness across key hypermarkets and food service channels
• Managed a series of BTL events, including sampling and in-store activations, leading to a 12% increase in customer engagement
• Coordinated large-scale trade shows, brand activations, and photoshoots, ensuring alignment with marketing objectives and brand positioning
• Worked closely with the sales team to align product launch strategies with marketing campaigns, ensuring impactful BTL and social media initiatives for product visibility and sales growth
Marketing Manager
03/2019 - 06/2021
PEARL INDUSTRIES , Lubumbashi, Drc
• Led branding and marketing campaigns for a mineral water brand, utilizing both ATL and BTL strategies to increase market penetration and brand loyalty
• Developed and executed TV and radio campaigns, resulting in a 15% increase in brand recognition
• Orchestrated in-store activations and local events, driving a 10% increase in new customer acquisition across retail and distribution channels
• Conducted market research, gaining critical consumer insights that shaped more targeted and effective marketing strategies
• Boosted sales by 20% through targeted BTL promotions and customer engagement strategies
Product Manager
05/2017 - 02/2019
AMAN Building Solutions LLC , Salalah, Oman
• Developed and executed sales campaigns, identifying new market opportunities and driving sustainable business growth
• Spearheaded market penetration strategies, increasing sales by 10% through aggressive promotional campaigns and market trend analysis
• Managed customer databases and tracked sales conversion rates, streamlining lead-to-sale processes and improving operational efficiency
Asst. Marketing Manager
06/2014 - 01/2017
NOVA PRODUCTS SARL , DRC
• Executed integrated ATL and BTL campaigns, enhancing brand presence and consumer engagement across multiple platforms
• Managed seasonal promotions, boosting sales by 30% during key periods
• Led successful in-store merchandising and promotional campaigns, increasing retail visibility by 30%
• Coordinated with sales teams to align marketing strategies with sales objectives for consistent messaging and increased conversion rates
Marketing Executive
11/2011 - 01/2014
Terrazzo LLC , Doha, Qatar
Projects Exploration Coordinator
11/2007 - 03/2010
ETA Star Cement , Dubai, UAE & North Africa

EDUCATION

Masters in Business Administration in Marketing
01/2022 - 01/2024
Post Graduate Diploma in Management – Marketing
01/2004 - 01/2006
Bachelors in Business Administration (BBA)
01/2001 - 01/2004
Kerala University

SKILLS

CERTIFICATIONS

Digital Marketing Certification ( SEO, SMM, SEM, Content Marketing,)
CDA, Kerala India
Content Marketing Certification
HubSpot Academy
Certified Market Research Analyst
IIPMR | Chennai, India