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Accountable for P&L of South Asia sales and plant operations including exports
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Business handled – 15 M€
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Team size including factory shopfloor employees – 75
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Develop the 2025 vision for the Indian Subcontinent to grow the turnover at a CAGR of 23%
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Target 10% consolidated EBIT by 2025
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Development & expansion of sales (direct, distribution & retail) & aftermarket channels and markets
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Integrate operations including plant & people of Atlas Copco LCC division & Blastrac surface preparation business in India
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Commence plant operations, put up two new assembly lines & introduce productivity improvement projects to grow exports, CAGR – 33% over 5 years
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Put systems & processes in place and execute improvement projects based on internal and third-party audits
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Create leadership teams across functions
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Developing new suppliers & increasing localization content
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Set up R&D team and lab
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Delivered outstanding business results with consolidated EBIT (after group central costs) increasing from 0.3% in 2019 to 5.6% in 2021(local EBIT – 25%)
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Expanded South Asia business by 17% CAGR (2021 over 2018) despite a huge pandemic-induced dip in the economy in 2020
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Increased market share for imported products, grew business by 4 times
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Implemented price rise strategy to increase gross margins by 13% over three years
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Brought down CCC drastically from 164 in 2020 to 89 at end of 2021, ITR improved from 2.4 to 5
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Embarked on industrial segment business for demolition robots & shot blasting machines for steel and O&G segments among others, grew business exponentially from 71K€ to 0.75M€ in 2021
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Introduced a key account management strategy to cater to major accounts
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Developed retail strategy & build a channel from scratch (25 retailers in 2021, target 100 nos by 2022 end) to tap the market potential of 18M€, executed a localization project to assemble core bits (market potential – 4.8 M€) for this
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Launched rescue/government tender business & surface prep/flooring segment strategies