Yehia Mahmoud

[email protected] • +20 1019179444 • Cairo, Egypt

PROFESSIONAL SUMMARY

Results-driven Senior Commercial Manager with over 7 years of experience in strategic partnerships, commercial management, and e-commerce growth across FMCG, retail, and tech sectors. Proven success in identifying, negotiating, and managing strategic alliances that drive revenue, expand market reach, and enhance value propositions. Adept at leading cross-functional teams, analyzing market trends, and executing partnership initiatives that align with financial and business objectives.

WORK EXPERIENCE

Senior Commercial Manager
02/2024 - Present
InstaShop
• Lead national expansion and partnership development with key retailers and e-commerce partners
• Expanded retailer footprint from Greater Cairo to Alexandria, Mansoura, Tanta, Red Sea, and Port Said, achieving 189% account growth
• Negotiated and secured partnerships with major retailers including Othaim, Kazyon, and BIM to drive market share and visibility
• Acted as the primary point of contact for key partners, handling performance reviews, KPI analysis, and conflict resolution
• Collaborated with marketing, product, and logistics teams to launch joint promotional initiatives and loyalty campaigns
E-Commerce Channel Manager
07/2022 - 01/2024
Abudawood Group (P&G Operation)
• Built and managed strategic partnerships with top e-retailers, developing business plans and negotiating annual contracts
• Delivered 364% sales growth YoY through strategic digital campaigns, optimized listings, and enhanced commercial terms
• Supervised the launch of Abudawood’s B2B Application, overseeing operational readiness and business process alignment
• Owned e-commerce P&L and advertising budgets, optimizing ROI through performance-based investment decisions
• Monitored KPIs, analyzed sales data, and identified emerging e-commerce trends to shape future partnership strategies
Business Development Manager
03/2021 - 06/2022
InstaShop
• Promoted after achieving 223% of sales target for two consecutive quarters
• Led a team of 4 to deploy and optimize POS technology across retailer partners, increasing transactions and retention
• Customized pricing models and contract terms to align with partner business goals and market standards
• Designed commercial strategies integrating financial targets and customer satisfaction metrics
Business Development Specialist
12/2019 - 02/2021
AKWAD
• Generated new leads and secured digital partnerships across multiple industries
• Represented the company in exhibitions and conferences to attract enterprise clients
• Collaborated with delivery teams to implement tailored digital transformation solutions
International Account Advisor (UK Account)
06/2017 - 10/2017
Vodafone
• Provided premium account management for UK-based clients ensuring satisfaction and retention
• Handled complex inquiries, offering effective solutions while maintaining KPI targets

EDUCATION

Bachelor’s Degree in Accounting & Finance
09/2016 - 05/2020
Ain Shams University

SKILLS

Technical Skills: Market Analysis, Retail Expansion
Soft Skills: Team Building, Cross-Functional Collaboration, Contract Negotiation
Other: Financial Acumen

PROJECTS

InstaPOS Product Launch
• Managed nationwide rollout and partner contract structuring
Abudawood B2B Application
• Led operational setup and marketing integration for digital launch

CERTIFICATIONS

SAP Sales Course
10/2019