MERNA GAMAL ADLY

[email protected] 01063663835 9 5 settlement , El Nargess , Cairo, Egypt

PROFESSIONAL SUMMARY

Dynamic Product Manager with comprehensive expertise in managing all stages of the product life cycle, specializing in pharmaceutical and digital health products. Successfully launched Moodamash, capturing 3% market share within six months, and spearheaded Safetrium Women’s launch while optimizing brand sustainability during its late life-cycle phase. Expert in driving digital marketing strategies for Melatorest and elevating Mirtimash, the leading mirtazapine brand, resulting in significant PPG% growth. Adept at leading cross-functional teams and delivering impactful campaigns that enhance portfolio performance and market penetration.

WORK EXPERIENCE

Product Manager
01/2024 - Present
Mash premiere , New Cairo
Led the successful launch of CNs Portfolio, Gyna, and Safetrium brands, significantly boosting digital engagement and establishing strong market presence
Developed and executed targeted digital marketing campaigns on the Melatorest platform, driving substantial growth in online sales revenue
Collaborated cross-functionally with marketing, sales, and product teams to optimize strategies, enhancing customer acquisition and brand visibility
Monitored campaign performance using advanced analytics tools, enabling data-driven adjustments that improved overall return on investment
Senior Medical Representative
07/2017 - 12/2023
Mash Premiere CNS , Egypt
Led the strategic launch of 'Seizurless,' significantly expanding market presence through innovative sales initiatives and targeted outreach
Surpassed competitive challenges by securing the leading sales position, driving substantial revenue growth and strengthening brand dominance
Orchestrated comprehensive group meetings across the territory, fostering enhanced team collaboration and elevating regional sales performance
Developed and implemented influential KOL engagement strategies, cultivating strong partnerships that shaped prescribing trends and expanded market influence
Summer Trainee
06/2015 - 09/2015
Hero Baby Company , Egypt
Marketing task management at Hero Baby Company during summer training.

EDUCATION

Master of Business Administration
09/2019 - 02/2022
Arab Academy for Science, Technology and Maritime Transport , Egypt
Bachelor's degree
09/2012 - 05/2017
Assiut University , Assiut, Egypt

SKILLS

PROJECTS

Moodamash Elite Program .
Led a comprehensive speaker tour across multiple cities in Egypt, coordinating Medical and Marketing presentations to engage diverse Customers All over Egypt .
Collaborated with KOLs in different region to make them Ambassadors on the Brand .
بداية حياة
اعصابك حديد
EXPO Mash Psychiary Campaign.

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