Sandip Dave

[email protected] • 7875743381 • Pune

PROFESSIONAL SUMMARY

An AI-Powered, Award-winning Google-certified Marketing Professional with over 16years of experience in digital marketing, brand management, and business development. Expertise in B2B & B2C marketing, trade marketing, content creation, and strategic planning. Proven ability to lead high-performing teams, drive revenue growth, and deliver exceptional consumer experiences. Adept at leveraging emerging technologies to optimize marketing strategies for various industries-IT, Edtech, Automobiles, BFSI, FMCG, Real Estate.

WORK EXPERIENCE

Manager Marketing
09/2025 - Present
Kinetic Watts & Volts Ltd. (Kinetic EV)
• Branding-oversee a wide array of functions including branding, communication channels, product development, online and offline promotions (ATL, BTL & Events), and surveying and polling demographics, developing products, and other relevant field research.
• Team Management- handling a team of SEO, Development, Social Media and External Agency team coordination.
• Execute comprehensive digital marketing strategies SEM, SEO, SMM, Website, Content. Handling CXO social media profiles.
• Overhaul existing email marketing efforts to measure and optimize success. Integrate email marketing efforts with CRM, marketing automation, and analytics. WhatsApp marketing.
• Media buying and Media Planning- Successfuly implemented Paid ads campaigns. Decreased ads spend waste by 60% by eliminating low performing keywords and placements and adding negative keywords to filter out irrelevant searches.Boosted conversion rates by 50% by revamping landing pages and as copies and reducing bounce rates. Achieved 6X ROAS across google and social media Ads.
Performance Marketing Manager
03/2025 - 08/2025
Facile IT Services
• Design, execute comprehensive email marketing strategies aligned to business objectives. Media buying and Media Planning.
• Execute comprehensive digital marketing strategies SEM, SEO, Website, Content
• Overhaul existing email marketing efforts to measure and optimize success.
• Establish clear KPIs and performance benchmarks (e.g., open rates, CTRs, conversions).
• Lead A/B testing, segmentation, & automation strategies to maximize engagement
• Identify opportunities to improve campaign performance through analysis.
• Develop targeted email workflows for different audience segments..
• Implement personalization techniques, behavioral triggers, & lifecycle sequences.
• Leverage AI-driven automation & analytics tools for smart segmentation, & retargeting.
• Ensure high email deliverability and compliance with best practices.
• Optimize email content and design for high engagement and conversion rates.
• Integrate email marketing efforts with CRM, marketing automation, and analytics.
• Team Building & Collaboration
Marketing Manager
03/2024 - 03/2025
Ebuiz Business Solutions
• Execute comprehensive digital marketing strategies SEM, SEO, and social media platforms. Media Buying & Media Planning.
• Conducted market research & developed marketing plans aligned with business goals.
• Leading a high-performing marketing team, fostering innovation
• Enhanced product visibility through strategic branding and in-store merchandising.
Marketing Manager
05/2023 - 02/2024
DealerMatix Technologies
• Led integrated marketing activities for ISV/SI, cloud, and DMS services.
• Created thought leadership content, including blogs, case studies, and white papers.
• Improved SEO performance and increased website traffic through strategic optimizations
• SEO, SEM, SMM, LinkedIn B2B Marketing, Video Creation, Marketing communications
• Landing Pages content & creation, Email Marketing, Marketing Automation
• Revamped monthly reporting by adopting Power BI, Analytics & Reporting
• Revamped website, brochure creation demo videos, managed Salesforce global events
• Demand, generation, brand equity, events mgm, corporate communications, and PR teams
Senior Manager - Digital & Content Marketing
10/2018 - 04/2023
MSys Technologies
• Global Digital Marketing Strategist building differentiated company positioning and concise customer value propositions with appealing brand stories.
• Design & execute a comprehensive email marketing strategy aligned with business goals
• Leverage AI-driven automation & Develop targeted email workflows for different audiences
• Content Marketing, Eventbrite, LMS, Website, Email, Social Media-Instagram, LI, FB, X, Media Buying and Media Planning.
• Formulating content strategies for group companies-Pan Learn, Mobinius, Digifutura
• Team Management, SEO, SEM, SMM, Affiliate Marketing, LinkedIn B2B, B2C Marketing
• Keywords, Backlinks,Landing Pages content creation. Integrate email marketing efforts with CRM, marketing automation, and analytics platforms for seamless reporting
• Demand, generation, Influencer Marketing, Corporate Communications, and Press releases
• Organic and Paid Lead Generation through pre-sales team, digital and email mktg teams
• Content creation LMS, Videos-YouTube, Influencer Mktg, Webinars, Podcasts
• Responsible for content including brochures, website, blogs, whitepapers, email, ads
• Optimized website, CTAs, improved traffic by 50%, MQL(B2C/B2B Leads) by 40%
Business Head (Marketing)
05/2014 - 09/2018
Taj Advertising
• Execute marketing strategies for clients- SEM, SEO, SMM, Email, ATL, BTL, Events
• Content creation website, email, ad copies, video, blogs, case studies, testimonials
• Leading a high-performing marketing team, deliver creative, data analytics, and reports
• Develop and maintain existing client relationships
• Handling signage projects, Printing of various POP and POS elements

EDUCATION

MBA (Finance)
01/2005
S.K. Patel Institute of Management, Gujarat University
B.I.T & C.A.
01/2003
Saurashtra Hi-Tech College, Saurashtra University
10+2 (Science)
01/1999
De Nobili School (ISC Board)
10
01/1997
De Nobili School, (I.C.S.E Board, Delhi)

SKILLS

CERTIFICATIONS

Google Certified (AdWords, Analytics, Digital Sales) I Advanced Digital Marketing (Lavenir Institute) I SEO, Advanced SEO and Content Marketing (HubSpot Academy, Udemy)
Wordpress, Mobile App Marketing & LinkedIn Marketing (Udemy) I The Complete Facebook Sales Funnel Blueprint I Excel with AI (Growthyfai)I Power BI (Skill Nation)

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