MERNA GAMAL ADLY

[email protected] • 01063663835 • 9 5 settlement , El Nargess , Cairo, Egypt

PROFESSIONAL SUMMARY

Dynamic Product Manager with comprehensive expertise in managing all stages of the product life cycle, specializing in pharmaceutical and digital health products. Successfully launched Moodamash, capturing 3% market share within six months, and spearheaded Safetrium Women’s launch while optimizing brand sustainability during its late life-cycle phase. Expert in driving digital marketing strategies for Melatorest and elevating Mirtimash, the leading mirtazapine brand, resulting in significant PPG% growth. Adept at leading cross-functional teams and delivering impactful campaigns that enhance portfolio performance and market penetration.

WORK EXPERIENCE

Product Manager
01/2024 - Present
Mash premiere , New Cairo
• Led the successful launch of CNs Portfolio, Gyna, and Safetrium brands, significantly boosting digital engagement and establishing strong market presence
• Developed and executed targeted digital marketing campaigns on the Melatorest platform, driving substantial growth in online sales revenue
• Collaborated cross-functionally with marketing, sales, and product teams to optimize strategies, enhancing customer acquisition and brand visibility
• Monitored campaign performance using advanced analytics tools, enabling data-driven adjustments that improved overall return on investment
Senior Medical Representative
07/2017 - 12/2023
Mash Premiere CNS , Egypt
• Led the strategic launch of 'Seizurless,' significantly expanding market presence through innovative sales initiatives and targeted outreach
• Surpassed competitive challenges by securing the leading sales position, driving substantial revenue growth and strengthening brand dominance
• Orchestrated comprehensive group meetings across the territory, fostering enhanced team collaboration and elevating regional sales performance
• Developed and implemented influential KOL engagement strategies, cultivating strong partnerships that shaped prescribing trends and expanded market influence
Summer Trainee
06/2015 - 09/2015
Hero Baby Company , Egypt
• Marketing task management at Hero Baby Company during summer training.

EDUCATION

Master of Business Administration
09/2019 - 02/2022
Arab Academy for Science, Technology and Maritime Transport , Egypt
Bachelor's degree
09/2012 - 05/2017
Assiut University , Assiut, Egypt

SKILLS

PROJECTS

Moodamash Elite Program .
• Led a comprehensive speaker tour across multiple cities in Egypt, coordinating Medical and Marketing presentations to engage diverse Customers All over Egypt .
• Collaborated with KOLs in different region to make them Ambassadors on the Brand .
بداية حياة
اعصابك حديد
EXPO Mash Psychiary Campaign.

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