SHREYA MISHRA

[email protected] • +971547303725 • Dubai

PROFESSIONAL SUMMARY

I am a result-driven Senior Product owner/ Senior Business Analyst with 9+ years of experience delivering data-driven business solutions across Retail, E-commerce, Construction, Energy, and Banking & Financial Services sectors in MENA and India. Adept at aligning strategic business objectives with actionable insights through advanced analytics, stakeholder collaboration, and digital transformation initiatives. Proven track record of leading projects deliveries for major retail brands like H&M, Starbucks, Ulta Beauty, American Eagle, Boots and ITC Hotels, and many more, driving measurable outcomes such as 65% cost reduction and 100% increase in achieving stakeholders' expectations and requirements. Expertise in Business Intelligence (Power BI, Tableau), process optimization, regulatory compliance, and agile project management. Recognized with multiple corporate awards and certifications in Data Analytics and Decision Making, bringing strong analytical acumen, cross-functional leadership, strategic consulting, performance improvement, operational efficiency and customer-focused innovation to every project.

WORK EXPERIENCE

Senior Product Owner
09/2025 - Present
Alec Holdings , Dubai- UAE
• Defined and executed product vision and roadmap for digital solutions supporting construction operations, project management, and business workflows.
• Translated business needs into actionable product requirements, creating user stories, acceptance criteria, and prioritized product backlogs for agile development teams.
• Led end-to-end product lifecycle from ideation to release, ensuring timely delivery of scalable and user-centric solutions.
• Collaborated with engineering, project management, and operations teams to align product features with business goals and site-level requirements.
• Implemented and experimented with AI-driven features and automation tools to enhance productivity, decision-making, and operational efficiency.
• Utilized AI tools for product research, workflow optimization, and rapid prototyping to accelerate product development.
• Designed product workflows, user journeys, and system architecture using Miro, Draw.io and Figma to improve collaboration and visualization across teams.
• Facilitated sprint planning, backlog grooming, and stakeholder demos, ensuring transparency and continuous improvement of product delivery.
• Led development of internal platforms and tools to improve project tracking, reporting, and operational efficiency.
• Implemented digital workflows to streamline procurement, site operations, document management, and reporting processes.
• Drove adoption of data-driven decision making through dashboards and reporting tools
• Developed product documentation, process flows, and user guides to support implementation and onboarding.
• Communicated product progress, milestones, and updates to executive leadership and operational teams.
• Conducted product demonstrations and training sessions for internal stakeholders and end users.
Business Analyst
03/2021 - 08/2025
Alshaya Group, Dubai , Dubai
• Subject matter expert in retail & ecommerce IT deliveries across MENA region handling 90+ brands for BI reporting, Automating supply chain and financial reporting in Alshaya Group
• Led end-to-end digital and eCommerce project deliveries for global and regional brands including H&M, Namshi, and Trendyol, managing vendor onboarding, system integrations, and go-live execution.
• Spearheaded loyalty application initiatives for Starbucks, including automation of core systems using Informatica Master Data Management and Microsoft ecosystem, ensuring seamless customer data handling and personalization.
• Delivered warehouse and inventory management automation solutions for apparel and home furnishing divisions, supporting brands such as West Elm and Pottery Barn, improving operational efficiency and stock accuracy.
• Managed end-to-end go-to-market (GTM) strategy and execution for Ulta Beauty, covering brand onboarding, system integrations across multiple source platforms, and cross-functional coordination.
• Digitized H&M and umbrella brands like COS in UAE market.
• Leveraged advanced data analysis techniques and visualization tools to extract actionable insights from large datasets, enabling informed decision‑making and driving strategic business initiatives
• Led cross‑functional teams in the successful implementation of process improvements and system enhancements, resulting in a 65% reduction in costs and a 100% increase in customer satisfaction ratings
• Developed and delivered dynamic presentations to senior leadership, synthesizing complex findings into clear, concise narratives that informed strategic decision‑making and facilitated buy‑in for key initiatives
• Proactively engaged with stakeholders to gather and prioritize business requirements, ensuring alignment with organizational goals and objectives
• Developed comprehensive documentation to capture project scope, deliverables, and success criteria, user stories, UML , architectures ,QA and test cases.
• Extensive experience in project management methodologies, including Agile and Waterfall
Deputy Manager-Investment
02/2019 - 03/2021
ICICI Bank Pvt Ltd, Pune , Pune
• Successfully launched digital applications and Signature life plans in banking portal
• Implemented and tested corporate online loans application system
• Fully informed about regulatory changes and requirements impacting the banking industry
• Ensure that IT solutions and processes adhere to relevant regulations, such as GDPR, Basel III, KYC (Know Your Customer), and AML (Anti‑Money Laundering)
• Solid understanding of IT systems and technologies relevant to banking, such as core banking systems, CRM systems, and digital banking platforms
Senior consultant
12/2017 - 03/2019
ITC Limited, Pune , Pune
• Led the implementation of business intelligence tools and dashboards to provide real‑time insights into key performance indicators (KPIs) and support data‑driven decision‑making processes
• Delivered projects for renowned brands like Kellogg's, Bata, Wills
• Conducted detailed analysis of sales data, market trends, and consumer behavior to identify opportunities for product optimization, pricing strategies, and promotional activities for ITC Luxury hotel Grand Chola and ITC Mughal Agra
• Developed and maintained forecasting models to predict sales trends, inventory levels, and demand fluctuations, resulting in improved inventory management and reduced stockouts
• Facilitated workshops and training sessions for end‑users to enhance their understanding of analytical tools and reporting systems, empowering them to make informed decisions
• Driven single handedly UAT, QA Testing in multiple environments for projects
Software Developer
05/2014 - 01/2016
Morris consultancy, Kerela , Kerela
• Developed and maintained web-based applications using technologies such as HTML, CSS, JavaScript, and Dot.net resulting in improved user experience and increased customer satisfaction
• Designed and implemented RESTful APIs to facilitate communication between frontend and backend systems, improving system interoperability and data exchange
• Investigated and resolved software defects and performance issues, ensuring optimal system functionality and user experience
• Contributed to the development and maintenance of documentation, including technical specifications, user guides, and release notes

EDUCATION

Master's in business administration (IT & Marketing)
08/2016 - 07/2018
Balaji Institute of Modern Management, Pune , Pune
B.TECH (Computer Science & Engineering)
06/2010 - 05/2014
Uttar Pradesh Technical University, Uttar Pradesh , Uttar Pradesh

SKILLS

Technical Skills: Power BI, Agile frameworks: Scrum, Kanban, SAFe, AWS, Azure, Oracle (RMS, EBS) BYWMS , CMS, MDM, IBM Sterling, Azure DevOps, APIs, ERPs, CRM systems (SAP, Salesforce), AI Tools - Wireframes (Claude AI), MonkeyLearn, Prototyping tools: Figma, Balsamiq, Miro, Draw.io, Mermaid AI, Jira, Azure, Confluence (epic, backlog, sprint planning), RMS & IBM STERLING-OMS, AWS & Azure MDM (Informatica), Power BI & Tableau, MySQl
Soft Skills: Effective Communication, Stakeholder Management, Leadership & Team Collaboration, Problem-Solving & Critical Thinking, Time Management & Prioritization

CERTIFICATIONS

Data Analyst Associate
07/2022
Microsoft
Data Analytics-Power BI Tableau
09/2023
Quadra Plus Training Dubai
Data Driven Decision Making
05/2022
NIT Calicut
SAFe 6 AI Empowered Certification - Product Owner/Product Manager
10/2025
SAFe

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