•
Markets products by managing staff, researching, and developing marketing plans, maintaining response operations, and maintaining quality ratings.
•
Recruits, selects, onboards, and trains employees; maintains a safe and secure work environment; and developing personal growth opportunities.
•
Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; and initiating, coordinating, and enforcing systems, policies, and procedures.
•
Maintains customer response operations by establishing work schedules and assigning employees and providing back-up.
•
Maintains quality service by establishing and enforcing standards, training representatives, monitoring calls, surveying customers, and evaluating outcomes.
•
Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams.
•
Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
•
Maintains equipment by coordinating requirements with telecommunications and information services departments, examining state-of-the-art technology, recommending upgrades, and controlling installations.
•
Oversees brand data and analytics and emerging market trends to strategize ways to increase market share.
•
Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services.
•
Works with vendors to deliver physical manufacture and delivery of marketing materials and assets to clients and the public.
•
Negotiates contracts for advertising.
•
Monitors internal costs and competition pricing to develop pricing and discounting strategies