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Markets products by managing staff, researching, and developing marketing plans, maintaining response operations, and maintaining quality ratings
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Recruits, selects, onboards, and trains employees; maintains a safe and secure work environment; and developing personal growth opportunities
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Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; and initiating, coordinating, and enforcing systems, policies, and procedures
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Maintains customer response operations by establishing work schedules and assigning employees and providing back-up
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Maintains quality service by establishing and enforcing standards, training representatives, monitoring calls, surveying customers, and evaluating outcomes
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Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams
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Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations
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Maintains equipment by coordinating requirements with telecommunications and information services departments, examining state-of-the-art technology, recommending upgrades, and controlling installations
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Oversees brand data and analytics and emerging market trends to strategize ways to increase market share
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Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services
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Works with vendors to deliver physical manufacture and delivery of marketing materials and assets to clients and the public
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Negotiates contracts for advertising
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Monitors internal costs and competition pricing to develop pricing and discounting strategies