Saurav

[email protected] 8810368113 Sonia Vihar, Delhi-110094

PROFESSIONAL SUMMARY

Dynamic IT and Marketing professional specializing in brand positioning, digital content creation, and targeted email campaigns using ZOHO and Gmail. Proven track record driving 30%+ growth in brand engagement through strategic social media management across Facebook, Instagram, LinkedIn, and Twitter. Adept at crafting data-driven content calendars that boost lead generation and conversion rates, aligning marketing initiatives with business goals. Committed to leveraging creative design and analytics to deliver measurable results and elevate brand presence in competitive technology markets.

WORK EXPERIENCE

IT & MARKETING
12/2020 - Present
SRI BALAJI CHEMICAL AND INSTRUMENTS , ROHINI, DELHI
Developed and executed targeted digital marketing campaigns across Facebook, Instagram, and Google, increasing product inquiries by 30% within six months
Designed and managed over 50 social media ad creatives using Canva and Photoshop, boosting brand visibility and engagement by 25%
Conducted quality control testing on lab instruments, ensuring 100% compliance with product standards and supporting marketing claims with verified data
Streamlined inventory management processes, reducing stock discrepancies by 15% and improving coordination between marketing and sales teams
Provided IT support for digital marketing tools and internal systems, enhancing campaign deployment efficiency by 20%
ASST. MERCHANDISER
12/2019 - 12/2019
RICHA GLOBAL , GURUGRAM
Streamlined order follow-ups and vendor coordination, reducing production delays by 15% during a 6-month tenure as Assistant Merchandiser
Developed and maintained detailed tech packs, BOMs, and production schedules, enhancing cross-functional team efficiency by 20%
Managed inventory records and shipment schedules, contributing to a 10% improvement in on-time delivery rates
Supported cost analysis, trims sourcing, and fabric approvals, strengthening vendor relationships and improving cost savings by 8%

EDUCATION

10+2
07/2018 - 04/2019
NIOS , Delhi
10th
04/2016 - 05/2017
CBSE Board
DIPLOMA in GRAMENT FABRICATION TECHNOLOGY
08/2017 - 10/2020
ABIT , Delhi
B.SC in TEXTILE DESIGN
01/2023 - 01/2025
HIMALAYAN UNIVERSITY , DELHI

SKILLS

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