Nourhan Essam Abdel Kader Naguib Wally, MBA

[email protected] • 01003308795 • 263 A – South of Police Academy- 5th Settlement- New Cairo

LinkedIn: https://www.linkedin.com/in/nourhan-wally-06a76a67/

PROFESSIONAL SUMMARY

I am a business professional with 10+ years of experience in Industrial Data Communications, managing business development activities including projects, marketing and Vendor relations in MENA region.

WORK EXPERIENCE

Business Development manager

01/2018 - Present

Xceltra MEA

• Plan and manage the execution of Digital Marketing campaigns that highlight company’s value proposition and brand image

• Prepare Marketing content targeted to all customers in MENA

• Support the projects team with developing new solutions that meet customer needs in Strategic projects

• Carry out project registration with our vendor partners

• Negotiate project terms with the vendor which enables Xceltra to be competitive and facilitates positive project closure

• Maintain the internal projects process and SLAs aimed at achieving customer satisfaction and positive project closure

• Responsible for technical product approvals in Regulatory authorities: NTRA in Egypt, and CITC in Saudi Arabia

• Maintain an on-going beneficial relationship and act as a focal point of contact for vendor partners

• Act as an internal point of escalation to Sales, Presales, and Logistics teams regarding vendor issues

• Prepare, review, and negotiate vendor partnership agreements

• Work with higher management on putting together annual strategic partner plans

• Manage Sales and Marketing activities with our Strategic partners

Business development team leader

01/2016 - 01/2018

Xceltra MEA

• The primary role is to develop, execute and maintain the company's marketing strategy to enhance market positioning

• Organize Marketing Campaigns that highlight the company’s value offering

• Prospect for potential new clients and turn this into increased business

• Identify potential clients, and the decision makers within the client organization

• Research and build relationships with new clients

• Manage an effective Lead Management System that adopts efficient lead qualification, as well as work with the sales team to develop new lead generation strategies that aim at meeting company’s leads quota

• Work with the Presales team to develop solutions that meet customer needs

Presales Team Leader

01/2013 - 01/2016

Xceltra MEA

• Provide a complete theoretical and hands on technical training program to our staff

• Design and maintain the presales process

• Enhance the presales team efficiency and provide guidance

• Prepare Technical proposals for projects and tenders

• Provide technical consultancy to company clients during presales enquiries and after sale support

• Develop and deliver technical presentations to company clients and be ready to answer questions raised

• Provide First point of contact with our partners when it comes to projects

• Keep up to date with new additions to the industrial communication field

• Act as the technical reference for the marketing and sales teams in the company and answer – or be able to fetch answers for – all technical questions raised internally to help their marketing and sales campaigns

• Monitor and report on market and competitor activities. Proactively advise the company management – through on future technology trends and recommend plans to improve company position as a market leader in IDC technologies in the region

Technical Sales Engineer

01/2012 - 01/2013

Xceltra MEA

• Develop and keep up to date a thorough understanding of contemporary IDC technologies applicable to the MEA region

• Maintain up to date knowledge base of the range of products promoted by the company and those of the competitors

• Provide technical consultancy to company clients during presales enquiries and after sale support

• Develop and deliver technical presentations to company clients and be ready to answer questions raised

• Conduct internal sales activities such as preparing quotations and updating sales tools and systems with relevant information

EDUCATION

Master of Business Administration (MBA)

01/2019 - 01/2019

Edinburgh Business School, Herriot Watt University

Bachelor of Communication Systems and Electronics Engineering

01/2012 - 01/2012

Ain Shams University

01/2007 - 01/2007

Ramses College for Girls (Ex-American College)

SKILLS

Technical Skills: Content Creation, Project management, Technical writing, Industrial Data Communication, M2M, B2B Marketing, Vendor relationship management

Soft Skills: Team leadership, Communication and social skills, Problem solving, Time management, Presentation

CERTIFICATIONS

Professional Certificate of Competency in Industrial Data Communication

01/2015

Engineering Institute of Technology (EIT)

ACHIEVEMENTS

• Became a Presales team leader after only 1 year of joining the team.

• Built a technical knowledge hub and training for Xceltra new technical and Sales team members.

• Got my MBA in two years.

• Built the business development team from scratch.

• Built a strong Vendor portfolio of 15+ vendors by building strong vendor relationships, contract negotiation and joint marketing activities.

• Lead the lead generation efforts until we became the second highest source of qualified leads in the company.

• Managed two successful roadshow events along with our vendors in Egypt and Saudi Arabia with our channel partners in 2016 and 2017.

• Managed successful presence in Intelligent Cities Expo in Egypt where we were a platinum sponsor as well as in Smart Cities Saudi Expo in 2024 and 2025.